The short version
Fresha is a leading booking system for beauty and wellness, trusted by more than 120,000 businesses, with a marketplace of more than 25 million people looking to book. It charges per team member, takes a commission on new marketplace clients, and sells extras such as its website and AI phone receptionist as add-ons. mDOS takes appointments, deposits, memberships and gift vouchers too, and adds SEO, AI search visibility, social media, an artwork studio and your own website, at one price per site. An AI team (Beta) does the work once you switch it on, and our marketing team is on live chat on every plan.
How our software compares
This compares our software’s features only. Our AI agents and our partner Marketing Experts come on top, and no single tool here includes them. Every mDOS line is live today unless it says Beta. Every Fresha line comes from Fresha’s own website; “Not listed” means we couldn’t find it there. Checked on 9 Oct 2026; sources are listed below.
And on top of the software: AI agents that do the legwork, and vetted Marketing Experts running it with you. No single tool compared here includes them.
Where mDOS is stronger
- Fixed pricing: one price per site with every feature included, where Fresha charges per team member, per marketing email and text, and for add-ons like its website.
- Marketing that brings clients to you, not to a marketplace: SEO, AI search visibility, social media and an artwork studio, none of which Fresha lists.
- Your own website included, where Fresha’s Smart Website is a paid add-on.
- A real marketing team on live chat on every plan, and on the Managed plan they run your marketing for you.
- Vetted Marketing Experts on the Managed plan: a Certified Partner Agency (such as Founding Partner Mr Digital) runs your marketing for you, under a retainer contracted and invoiced by that partner.
Where Fresha is stronger
- A marketplace of more than 25 million people looking to book, and over a billion appointments booked.
- Built for beauty and wellness from the ground up, used by more than 120,000 businesses.
- An AI phone receptionist add-on that answers calls and books straight into the calendar.
- Clear published payment fees, and no commission on returning marketplace clients.
Sources (23) · checked 9 Oct 2026
- Independent plan for one practitioner, or Team plan per team member each month, with no long-term contract; plus payment processing fees, a marketplace commission on new clients and paid add-ons such as AI Concierge, Client Loyalty and Smart Website · fresha.com
- Marketplace commission: 20% one-time on new clients from the Fresha Marketplace, none on returning clients · fresha.com
- "Advanced insights providing a 360 degree view of each client"; Connect saves every conversation to the client profile · fresha.com
- "Connect": "One place for every client conversation" · fresha.com
- "Smart Website" is a paid add-on · fresha.com
- Connect a Google Business Profile to pull in and manage reviews; Google Rating Boost is a paid add-on · fresha.com
- "Online Reputation" for all partners: Google and Fresha reviews in one place, automated review requests and AI review-insight summaries · fresha.com
- "Marketing and Promotions", with a monthly allowance of free marketing emails per team member, then charged per email · fresha.com
- Marketing texts are charged per text · fresha.com
- Instagram and Facebook listed as ways for clients to discover a business and book · fresha.com
- "Referral programs" listed with automated campaigns and promotional discounts · fresha.com
- "Loyalty Programme" with points and tiers; a customisable "Client Loyalty" version is a paid add-on · fresha.com
- "Gift Cards" sold at checkout · fresha.com
- "Memberships and Packages" sold through its point of sale · fresha.com
- "Online store" listed as a plan inclusion, with "Retail and Inventory" · fresha.com
- "Take secure payments effortlessly, online and in-store", with deposits, prepayment and daily payouts · fresha.com
- "Quotes" listed as a plan inclusion · fresha.com
- Calendar with unlimited bookings, 24/7 online self-booking and a listing on the Fresha Marketplace · fresha.com
- "Forms": "Gather essential details before clients even arrive" · fresha.com
- "AI Concierge" (paid add-on per location): an AI phone receptionist that answers calls and books, reschedules and cancels on the live calendar · fresha.com
- "25+ million customers looking to book" on the Fresha Marketplace, and 1 billion+ appointments booked · fresha.com
- "Trusted by over 120,000 businesses" · fresha.com
- Independent plan: one calendar column, email and chat support, a 7-day trial; Team plan: charged per bookable team member each month, with phone, chat and email support and a 7-day trial; Enterprise: custom rates for more than 20 team members · fresha.com
Moving from Fresha at your own pace
You don’t have to move everything at once. Bring your client list and future appointments across, keep your Fresha listing while you build your own bookings, and switch when you’re ready. We agree a switching plan with you.
More than a booking system
Unlike Fresha, mDOS isn’t only a booking system. You get The Platform, The AI Agents and The Marketing Experts, working as one, at one price per site.
World-leading software
Not just a booking system: your website, bookings, customer records, marketing and team tools in one system.
Tireless AI agents
AI agents draft campaigns, review replies and follow-ups for you to approve, and spot problems early. Nothing goes out without your approval.
Real experts driving it
Vetted Marketing Experts, led by our Founding Partner Agency Mr Digital, set the plan and steer the AI. On Managed, we run your marketing and answer for the results.