Simple pricing. Everything included.

Every plan includes every feature. Plans only differ by how much help you want from our partner experts.

Our best price, with a 12-month term.

Self-Service

You run it

£500/month per site

Save £95/mo

No £500 set-up fee for sign-ups in 2026

Every feature, one site
All your AI agents
Unlimited users
Help centre, AI support and live chat
Book extra help when you need it
Prefer a set schedule? Add Priority Support

Start free trial

7 days, no card needed

Coached

We coach you

£1,500/month per site

Save £450/mo

No setup fee

Everything in Self-Service
A senior marketing strategist
Weekly one-to-one coaching
Coaching on the platform and your AI agents
Board-ready monthly reporting
Brand rule configuration
Plans and campaigns reviewed with you

What’s included →

Book a demo

Managed

One price, not a pile of invoices.

Most businesses pay for lots of separate tools, then several agencies and freelancers on top. Not with mDOS: one platform price, and on Managed a Certified Partner Agency does it for you.

THE OLD WAY

Many tools, many invoices

Separate software for bookings, email, your website and reviews, AI tools on top, then agencies and freelancers: one to run the tools, another to coach you, and more for SEO, ads and social.

WITH mDOS COACHED

One price, with a coach

Every feature and the AI agents (Beta) for one price per site, plus a senior strategist who coaches you every week while your team does the work.

WITH mDOS MANAGED

One price, done for you

Instead of paying for software, AI tools and an agency retainer separately, get The Platform, The AI Agents (Beta) and The Marketing Experts working as one, with managed work delivered by a Certified Partner Agency such as Founding Partner Mr Digital. Our strategists run your marketing and the AI agents do the legwork; nothing goes out without your approval.

Not ready for a plan yet? Start free

The Free plan covers one site: customer records, a booking and enquiry form, a simple website, email marketing and help from Co-Pilot. No card needed. Upgrade whenever you’re ready.

Start free Book a demo

Compare the plans

Every plan includes every feature; plans differ in how much of the work we do for you. On Managed your strategist works with you in the way that suits the moment: 1-click approvals in your dashboard, live reporting, a monthly video breakdown, and a live call whenever a conversation will do it justice. Priority Support adds a guaranteed meeting schedule to any plan.

	Self-Service	Coached	Managed	Priority Support add-on
Every feature and the AI agents (Beta)	✓ Included	✓ Included	✓ Included
Help centre, AI support and live chat with our marketing team	✓ Included	✓ Included	✓ Included	✓ Front-of-queue chat
Who does the work	Your team	Your team, coached by an Expert Partner	We do it for you
Dedicated strategist oversight	Not included	✓ Included	✓ Included
Strategy, content, SEO and ad campaigns executed for you	Not included	Not included	✓ Included
1-click approvals in your dashboard	✓ Included	✓ Included	✓ Included
Automated live reporting	✓ Included	✓ Included	✓ Included
Monthly video breakdown of your results	Not included	Not included	✓ Included
Live strategy meetings	Not included	✓ Weekly 1-on-1	✓ When it matters	✓ Guaranteed schedule
Phone us when you need to	✓ Included	✓ Included	✓ Included	✓ Included
A direct line and a named account director	Not included	Not included	Not included	✓ Included

MULTI-SITE IS OUR SPECIALITY

Built for 1 site or 1,000.

Two practices, twenty pubs or 1,000 venues: mDOS was built for groups from day one. Head office sets the rules, every site runs its own day, and adding a site never adds a system.

£500a month for your first site: your plan price

Sites 2–5	£400a month each
Sites 6–50	£350a month each
Sites 51+	£250a month each
100+ sites	Bespoke, talk to us

Each extra site is priced in its band, so adding a site never changes the price of the sites you already have. All prices are quoted exclusive of applicable statutory taxes.Talk to us about your group

One view of every siteCompare sales, bookings and reviews across the whole group.

Every brand kept separateEach brand keeps its own look, prices, team and customers.

Roll out in one goSend a campaign, menu or price change to every site, or just some.

The right access for everyoneHead office, area managers and site teams each see what they need.

Set it once, change it locallySet rules for the whole group, then change them for one brand or site.

Groups of sitesGroup sites by area or type and give each group its own settings.

What we never charge for

The things other software companies add to your bill.

Extra users

Add your whole team, seasonal staff included.

Features or upgrades

Every feature is on every plan. Nothing locked.

New releases

Improvements arrive automatically, at no extra cost.

Standard connections

Connect the tools you're keeping without a fee.

Your own data

Export everything, whenever you like.

Leaving

No exit fees at the end of your term.

How much could you save?

Add up what your current tools, subscriptions and agency fees cost each month. We'll show what you'd save with mDOS, for one site or your whole group.

Sites1

Booking system£Email marketing£Website and hosting£CRM or customer database£Other tools (reviews, social, design)£Agency or freelancer£

The difference is £500 a month

PER SITEIN TOTALYou pay now£0£0mDOS Self-Service£500£500The difference£500£500

Monthly figures. One site uses the Self-Service price for the term chosen above. With 2 or more sites, the first site is the Self-Service price, then Sites 2–5: £400 a month each · Sites 6–50: £350 each · Sites 51+: £250 each. From 100 sites the price is bespoke. All prices are quoted exclusive of applicable statutory taxes.

Extra help, only when you want it

Help centre, AI support, live chat with real people and a phone call when you need one are included for everyone. Real people, fast replies: usually within the hour on weekday mornings (UK time), and always within 1 business day. Add more whenever you need it, with no long-term commitment.

Priority Support

Live meetings on a guaranteed schedule, a direct phone line and a named account director, on any plan. Plus front-of-queue chat, replies within 2 hours across UK and India office hours and weekend support within 24 hours.

£250 a monthPer company. No long-term commitment.

Training, remote or on-site

A video session for your team on any part of mDOS, or one of our experts spends the day with you: setup, training or a refresher.

£295 per remote half-day · £795 for an on-site day plus travelNo long-term commitment.

Done-for-you setup and data migration

We set everything up and move your data across from your old systems.

Fixed quoteNo long-term commitment.

FAIR USE POLICY

A generous monthly allocation, and no surprise invoices.

Every active workspace includes the standard operating allocation below. It resets at the start of each monthly billing cycle and unused allocation doesn’t roll over. Going over never triggers a surprise surcharge: you choose whether to add capacity, by requesting a Top-Up Module from your account team. Allocation terms are in Section 8 of our Terms of Service.

AI compute & execution

Every desk task, draft, analysis and image generation.

1,500 agent runs / 15 million tokens

SEO & keyword tracking

Nightly rank tracking and technical audits (DataForSEO).

250 tracked keywords + 10 automated site audits

B2B prospecting & data

Verified contact enrichment for prospecting (Apollo).

100 verified B2B contact credits

Visitor intent & IP tracking

Company-level identification of anonymous website visitors.

Up to 2,500 web visitor identifications

Creative Studio video

UGC Video Studio renders, each human-approved before a credit is spent (refunded if the render fails). Image generation is covered by AI compute.

2 AI avatar video renders

Outbound email outreach

Deliverability-safe cold outreach volume. Marketing email to opted-in contacts isn’t counted here.

40 outreach emails per campaign per day

Custom sending domains

Your primary, a standby fallback and one more brand domain.

3 connected email sending domains

A/B testing

Test your pages against each other, with proper statistics and a plain-English summary of what won.

Included, no limit on tests. Up to 5 versions each.

Reporting & conversion tracking

Reports for each site, brand or the whole group, your own custom dashboards, and conversions tracked from bookings, orders and enquiries.

Included, no limit

Website pages built or updated for you (Managed and the Website updates service): up to 20 pages a month per site. Small edits such as text, prices, images, opening times and menus don’t count.

WHAT EVERY PLAN GIVES YOU

Not just software. The Marketing Experts.

Every plan comes with all the AI agents and real people behind it: our Vetted Marketing Experts, led by Founding Partner Mr Digital. You choose how much they do for you.

Certified Partner Agencies
Partnered with global marketing agencies, a call away
19 AI specialists
Included in every plan, switched on when you're ready

Questions about pricing

Every plan includes a monthly AI allowance that covers normal use. If you need more, you can add a top-up, and you're never charged more without saying yes.

Your core subscription price stays the same. If our AI providers raise their charges materially, we may adjust AI allowances or the price of AI features and top-ups with at least 30 days' notice, and you can switch off the affected AI features without penalty.

Yes. Every feature is included, but you can switch on one area first and add the rest as your current contracts run out.

It depends on your plan. Any setup fee is shown on the pricing page before you sign up.

Yes. Managed is three in one: the mDOS software, the AI agents (Beta) and a Certified Partner Agency team (such as Founding Partner Mr Digital) running your marketing for you, under a retainer contracted and invoiced by that partner. Partner strategists run it, the AI agents do the legwork, and nothing goes out without your approval.

Promotional rates apply only while your subscription stays active. If you cancel, the discount ends and can’t be reinstated: if you come back later, you pay the standard price at that time.

Yes, whenever a conversation will do it justice: your strategist works with you in the way that suits the moment, with quick approvals in your dashboard, a monthly video breakdown and a live call when it matters. Day to day, our team does the work and your reporting is live all month. For a set meeting schedule, a direct phone line or a named account director, add Priority Support to any plan.