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HONEST COMPARISON

mDOS or Mailchimp? An honest side-by-side.

Both send great email. The difference is everything around it: your sales pipeline, website, bookings and the rest of your marketing, at one fixed price.

The short version

Mailchimp is one of the best-known email tools in the world, with more than 11 million customers, a free plan and over 300 integrations. mDOS does email and text marketing too, and adds a sales pipeline, cold email and LinkedIn outreach, your website, bookings and an online shop, at one price per site with every feature included. If you only need newsletters, Mailchimp is hard to beat on price. If email is one part of how you win customers, mDOS keeps it all in one place, with an AI team (Beta) and our marketing team on live chat.

How our software compares

This compares our software’s features only. Our AI agents and our partner Marketing Experts come on top, and no single tool here includes them. Every mDOS line is live today unless it says Beta. Every Mailchimp line comes from Mailchimp’s own website; “Not listed” means we couldn’t find it there. Checked on 9 Oct 2026; sources are listed below.

mDOSMailchimp
Pricing✓ Fixed price: one price per site, every feature included, no per-user or per-module feesTiered by contacts: 3 to unlimited users, 5,000 to 150,000 sends a month; SMS extra
Marketing tools, included in every plan
Email marketing: campaigns and automated journeys✓ Included in every plan✓ Core product, with A/B tests and send-time optimisation
Text (SMS) marketing✓ Included in every planAdd-on: SMS credits, in select markets
Social media: plan, design and publish posts✓ Included in every plan✓ Posting to Facebook, Instagram and X
SEO: site audits, keyword and rank tracking, on-page fixes✓ Included in every planSEO titles, descriptions and URLs for its own site pages
AI search visibility (ChatGPT, Gemini and others)✓ Included in every planNot listed
Google Business Profile: reviews and replies✓ Included in every planPulls Google reviews, photos and hours into emails
Paid ads on Google, Meta and LinkedIn✓ Create and launch campaigns on Google, Meta and LinkedIn, plus conversion tracking — switch on when you want itFacebook and Instagram ads, with results in Reports
Artwork and design studio (instead of Canva)✓ Included in every planNot listed
Digital PR: story ideas, press releases, media outreach✓ Included in every plan (Beta)Not listed
Website visitor intelligence: which companies visit✓ Included in every planNot listed
Sales and outreach
CRM: a sales pipeline from enquiry to signed✓ IncludedNo sales pipeline described
Cold email sequences✓ Included; checked before they send“Mailchimp isn’t a platform for cold emailing”
One customer record across marketing, sales and bookings✓ Built in, nothing to connectA marketing CRM: contacts, tags and segments
B2B LinkedIn outreach✓ IncludedNot listed
Shared inbox and website live chat✓ IncludedNot listed
Website and conversion
Website builder✓ Included✓ Website builder
Sales funnels, landing pages and A/B tests✓ Included✓ Landing pages
Lead magnets: gated downloads✓ Included✓ Pop-up and embedded sign-up forms
Forms and surveys✓ Included✓ Sign-up forms and surveys
Selling and customers
Online shop✓ IncludedMarketing for a store you connect, such as Shopify
Online booking and appointments✓ IncludedThrough apps in its marketplace
Loyalty programme✓ Included (Beta)Through apps in its marketplace
Groups and AI
Multi-site brand campaigns: email, paid campaigns and social posts rolled out to every site✓ Included; each site’s version comes to you for approvalNot listed
Mobile apps✓ Manager, Customer and Staff appsNot listed
Where Mailchimp leads
Connected appsA public API and webhooks✓ 300+ integrations
CustomersNewer, with fewer customers so far11 million+
Free plan✗ No free plan✓ Up to 250 contacts

And on top of the software: AI agents that do the legwork, and vetted Marketing Experts running it with you. No single tool compared here includes them.

The Platform → · AI Agents → · Marketing Experts →

Where mDOS is stronger

  • Fixed pricing: one price per site with every feature included, where Mailchimp prices by contacts and charges extra for text credits.
  • A sales side Mailchimp doesn’t describe: a pipeline from enquiry to signed, plus cold email and LinkedIn outreach. Mailchimp says it isn’t a platform for cold emailing.
  • Marketing tools included in every plan: SEO, AI search, social media, Google Business Profile, paid ads, artwork, digital PR (Beta) and visitor intelligence. Run them yourself, with the AI team (Beta), or let our marketing team run them on the Managed plan.
  • A real marketing team on live chat on every plan, and on the Managed plan they run your marketing for you.
  • Vetted Marketing Experts on the Managed plan: a Certified Partner Agency (such as Founding Partner Mr Digital) runs your marketing for you, under a retainer contracted and invoiced by that partner.

Where Mailchimp is stronger

  • A free plan with no time limit, for up to 250 contacts.
  • Scale and track record: more than 11 million customers, by its own count.
  • A larger marketplace, with more than 300 integrations.
  • A deep set of email-specific AI features, such as send-time optimisation and predictive segmentation, on mature sending infrastructure.
Sources (21) · checked 9 Oct 2026
  1. Tiered plans (Free, Essentials, Standard, Premium) priced by number of contacts: Essentials 3 seats and 5,000 sends a month, Standard 5 seats and 6,000 sends, Premium unlimited users and 150,000 sends; Premium shows a 12-month introductory price, then a higher monthly price; SMS is an add-on on every paid plan, and overages apply above the contact or send limit · mailchimp.com
  2. Free plan for up to 250 contacts and 500 sends a month · mailchimp.com
  3. "Marketing CRM" covers contact data, tags and segments; the feature page describes no sales pipeline or deal tracking · mailchimp.com
  4. Website builder ("Design a website easily"), which can sell products and schedule appointments · mailchimp.com
  5. Landing Pages: "Create standalone pages for campaigns, product launches, or lead capture" · mailchimp.com
  6. The website builder can "generate SEO descriptions and titles and edit URLs to increase rankings" · mailchimp.com
  7. Organic Social Posting to Facebook Pages, Instagram business profiles and X · mailchimp.com
  8. Google Business Profile integration pulls reviews, photos, hours and a map into email campaigns · mailchimp.com
  9. Create and target Facebook and Instagram ads, and see their views, clicks and ROI in Reports · mailchimp.com
  10. Core product: email builder, A/B testing, templates, dynamic content and send-time optimisation · mailchimp.com
  11. SMS marketing is a paid, credit-based add-on in select markets, after an application · mailchimp.com
  12. Pop-up and embedded sign-up forms with 80+ templates, used to capture leads on your site · mailchimp.com
  13. A hosted Surveys tool to share surveys from social posts, emails or anywhere on the web · mailchimp.com
  14. Mailchimp’s own guide says "Mailchimp isn’t a platform for cold emailing" · mailchimp.com
  15. E-commerce marketing (abandoned cart emails, product recommendations) for stores connected from Shopify, WooCommerce and others · mailchimp.com
  16. "300+ Integrations", with categories including Booking & Scheduling, Loyalty, Payments, Reviews and Ticketing & Event Management · mailchimp.com
  17. 20+ AI and data-science features, such as Content Optimizer, send-time optimisation and predictive segmentation · mailchimp.com
  18. Customer support by plan: 24/7 email and chat on Essentials and Standard; phone and priority support on Premium · mailchimp.com
  19. Premium gets a dedicated onboarding specialist, and a paid Expert Directory is also offered · mailchimp.com
  20. Over 11 million customers globally · mailchimp.com
  21. Domain authentication, bounce management, ISP feedback loops and hundreds of IPs across several data centres · mailchimp.com

Moving from Mailchimp at your own pace

You don’t have to switch everything at once. Keep Mailchimp sending while we bring your contacts, tags and consent records across, then move your campaigns over when you’re ready. We agree a switching plan with you.

How switching works

More than an email marketing tool

Unlike Mailchimp, mDOS isn’t only an email marketing tool. You get The Platform, The AI Agents and The Marketing Experts, working as one, at one price per site.

mDOS Visitor Intent: a company visiting the website scored Hot 94, with its visits and pages viewed, under the intent filters

World-leading software

Not just an email marketing tool: your website, bookings, customer records, marketing and team tools in one system.

See the software →
Four members of the mDOS AI team: Quinn (data, reporting and insight), Ivy (copywriting and content), Priya (reviews and reputation) and Theo (paid media)

Tireless AI agents

AI agents draft campaigns, review replies and follow-ups for you to approve, and spot problems early. Nothing goes out without your approval.

Meet the AI agents →
The Mr Digital team walking together across a footbridge

Real experts driving it

Vetted Marketing Experts, led by our Founding Partner Agency Mr Digital, set the plan and steer the AI. On Managed, we run your marketing and answer for the results.

Meet the people →

Questions about mDOS and Mailchimp

Yes. We move your contacts, tags and consent records across as part of your switching plan, and check them with you before you send.
No. Email and text marketing are both included in the one price per site, with consent and quiet hours built in.
Yes. Cold email and LinkedIn sequences are included, and each one is checked before it sends.
No. mDOS is one fixed price per site with every feature included, and no per-user fees.
It drafts campaigns and journeys, suggests who to send them to and writes the follow-ups. Our AI team is in Beta: it works around the clock once you switch it on, and nothing goes out without your approval.

See what you’d get for one fixed price

Book a demo and we’ll walk through your email, your website and your sales pipeline side by side with how you work today.