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FOR SALONS, SPAS AND STUDIOS

Fewer no-shows. More clients who rebook.

Appointments with deposits and reminders, memberships, gift vouchers and loyalty on your own website, with no marketplace commission. An AI team keeps your diary busy, and our experts help you steer it.

Everything a salon runs on

Use the parts you need today. Add the rest when your current contracts end.

Appointments with deposits

Clients choose a treatment, stylist and time on your website, and a deposit or card details protect the slot.

Reminders and easy rebooking

Email and text reminders cut no-shows, and clients can rebook or move an appointment themselves.

Memberships and packages

Monthly memberships with perks and automatic renewals, so regular clients pay on time without chasing.

Gift vouchers all year

Sell vouchers on your website, send them by email and redeem them in the salon.

Loyalty and referrals

Points, stamp cards and phone wallet passes, plus rewards for clients who bring a friend.

Social posts made for you

On-brand posts and artwork for your channels, planned ahead and ready for you to approve.

Keep the clients who were already yours

Marketplaces charge you to be introduced to the client who was already yours. mDOS puts the booking on your own website.

Fresha and Treatwell

Booking marketplaces that sit between you and your clients. With mDOS clients book on your own site, and you pay one monthly price.

Voucher and loyalty apps

Separate tools such as Gift Up, Stamp Me or Loyalzoo. You save the subscriptions and keep every client’s history in one record.

Canva and Mailchimp

Design and email tools you update by hand. You save the fees and the evenings spent making posts.

YOUR AI TEAM, FOR SALONS

Like a salon marketer who never takes a day off

It works around the clock once you switch it on, and nothing goes out without your approval. It learns your services, stylists and tone, and every message is checked against your own records first. Our experts steer it with you. Approve its work from your phone in the mDOS Manager appAwaiting App Store Approval.

  • Win-back messages: clients who haven’t rebooked get a friendly nudge, drafted for you.
  • Membership saves: spots members likely to cancel and suggests an offer or pause.
  • Review replies drafted in your voice, with any unhappy client raised straight away.
  • Social posts: great reviews turned into posts for your channels.

How our software compares for beauty, spas & salons

Honest side-by-sides, including where they’re stronger. This compares our software’s features only. Our AI agents and our partner Marketing Experts come on top, and no single tool here includes them.

mDOS vs Mailchimp

For businesses choosing an email marketing tool

See the comparison →

mDOS vs Hootsuite

For businesses choosing a social media tool

See the comparison →

mDOS vs Fresha

For salons, spas and clinics choosing a booking system

See the comparison →

And on top of the software: AI agents that do the legwork, and vetted Marketing Experts running it with you. No single tool compared here includes them.

The Platform → · AI Agents → · Marketing Experts →

The Mr Digital team, Founding Partner Agency to mDOS

REAL PEOPLE, NOT JUST A SYSTEM

Marketing experts in your corner

Set up by real people, supported by AI. The team behind mDOS has run marketing for businesses since 2016. They set up your services and memberships, steer the AI and pick up the phone when you need them. Want someone on site for a day of training? Just book it.

TRY IT YOURSELF

Try it on a demo site.

Working websites built on mDOS for invented businesses. Open one and try it the way your customers would.

Demo sites are invented businesses. Payments are test-only: use the UK test card 4000 0082 6000 0000 with any future date and any CVC. Book or buy with your own email address and you’ll receive a real confirmation email.

WORKS WITH YOUR TOOLS

Keep the tools that work for you. Replace the ones that don't.

Happy with your current website platform? Connect it. Want one less bill? Build on mDOS instead.

Keep it. We connect to the systems you already rely on, so data flows into one place.
Or replace it. Switch over when you're ready, one system at a time. It's all included in mDOS.
See all integrations
WEBSITE PLATFORMS
WordPressLive
WebflowBeta
FramerBeta
ShopifyBeta
SEARCH AND ANALYTICS
Search ConsoleLive
Google AnalyticsLive

Switch at your own pace

Start with your own booking page or gift vouchers and keep your current tools while their contracts run out. We move your client list and appointment history across and build a tailored switching plan with you. Each step goes live only when your team is trained and ready.

How switching works

Three things no one else brings together

Most salons juggle booking apps, a marketing agency and AI tools that don’t talk to each other. With mDOS you get The Platform, The AI Agents and The Marketing Experts, working as one team.

mDOS Visitor Intent: a company visiting the website scored Hot 94, with its visits and pages viewed, under the intent filters

World-leading software

Appointments with deposits, reminders and easy rebooking, memberships and packages, gift vouchers and loyalty on your own website.

See the software →
Four members of the mDOS AI team: Quinn (data, reporting and insight), Ivy (copywriting and content), Priya (reviews and reputation) and Theo (paid media)

Tireless AI agents

AI agents draft the message that brings lapsed clients back, draft review replies for you to approve and make social posts for you to check. Nothing goes out without your approval.

Meet the AI agents →
The Mr Digital team walking together across a footbridge

Real experts driving it

Vetted Marketing Experts, led by our Founding Partner Agency Mr Digital, set the plan and steer the AI. On Managed, your Expert Partner runs your salon’s marketing and answers for the results.

Meet the people →

Support from a real marketing team

mDOS is built and operated by MDOS AI LTD. When you message or phone us, real Marketing Experts answer, on every plan, led by our Founding Partner Agency, Mr Digital. Here are five ways we help you get results.

Chat with our marketing experts

Message us from any screen in mDOS. The people who answer are marketers from our partner agencies, not a call centre.

  • Live chat on every plan, from the Chat button on every page, and you can phone us when you need to
  • Answered by marketing experts from our partner agencies, the same people who run marketing for clients
  • Ask about the software or your marketing: setup, campaigns and results
  • AI support for quick answers whenever you need one

Included in every plan

Book a call

The mDOS Chat panel on the Your mDOS team room: a hotel asks for help planning an email and social push for Sunday lunch, and a strategist from the mDOS team replies

Questions salons ask us

Yes. Clients choose the treatment, stylist and time, and you decide which services need a deposit or card details.
No. You pay one monthly price per salon, with every feature included and no per-user fees.
Yes. We help you export your client list and history and bring it into mDOS, with marketing consent kept on each record.
Yes. Set up monthly memberships with perks and renewals, and sell gift vouchers alongside them.
No. Every AI job is off until you switch it on, and nothing goes out without your approval.
The Beauty, Spa & Aesthetics Digital Performance Blueprint
FREE WHITE PAPER

Where is your salon losing revenue?

Salons and spas have invested in social media, modern tills and booking apps, yet social likes don't turn into bookings and client data is split across the till, the booking app and the inbox. This guide shows where the revenue slips away and how to close the gaps.

  • The four revenue black holes, from social likes that never book to untracked vouchers and packages
  • How to design a digital P&L and get your data ready for AI
  • A 10-minute spa and salon scorecard to check your own business

Your copy downloads straight away. See our privacy policy

One price per salon. Every feature included.

No per-user fees, no commission on your own bookings and no exit fees. Every plan includes an AI allowance, and we never charge more without you saying yes.