One record for every customer
See the whole person, keep the list clean and find the right people.
The whole customer on one screen
Visits at every site, spend, preferences and consent, before they walk in.
- Bookings, stays, orders and till sales together
- Dietary needs, occasions and notes
- Marketing consent with where and when it was given
Included with customer records
Everything you know about a customer, in one place.
One profile per customer
Bookings, stays, orders, till sales, loyalty and events all join the same record. No more five versions of the same person in five systems.
Duplicates merged
Find and merge duplicate records, with a full audit trail of what was combined and by whom. Your counts and reports stay honest.
Preferences that matter
Dietary needs, likes, occasions and your own custom fields, ready for your team before every visit.
Segments in plain English
Build audiences from spend, visits, behaviour and custom fields. Describe the group you want in plain English and get a draft segment to check and save.
Consent you can prove
Marketing consent is recorded with where and when it was given. Erase or anonymise a customer everywhere when they ask.
Easy imports
Bring in lists from spreadsheets with duplicates checked, lists cleaned and consent captured as they arrive.
Every feature, in detail
Everything below comes with every plan, at one price per site, with no add-ons or per-user fees. Open each area underneath for the rest.
More features, by area
5 features
| Feature | Every plan |
|---|---|
| Tags you create, with a count for each | ✓ Included |
| Smart segments that update themselves | ✓ Included |
| Describe a segment in plain English and get a draft to check | ✓ Included |
| Tags added automatically by rules you set | ✓ Included |
| Bulk changes to thousands of contacts | ✓ Included |
5 features
| Feature | Every plan |
|---|---|
| Spreadsheet imports, with companies, deals and new fields mapped | ✓ Included |
| Duplicates and bad email addresses skipped on import | ✓ Included |
| Export everything you hold about one customer | ✓ Included |
| Erase a customer everywhere in one step | ✓ Included |
| Rules that tidy up old records for you | ✓ Included |
9 features
| Feature | Every plan |
|---|---|
| An intent score for each company from visits, replies and meetings | ✓ Included |
| New auto-tag rules suggested from customer behaviour | ✓ Included Beta |
| Champions, at-risk and lost customers scored every night | ✓ Included |
| How well a visiting company fits your ideal customer | ✓ Included |
| Every past import, with its status and result | ✓ Included |
| An insights summary on every contact | ✓ Included |
| A contact’s Wi-Fi sign-in history | ✓ Included |
| Engagement signals for each contact | ✓ Included |
| Your website personalised live from customer data | ✓ Included |
3 features
| Feature | Every plan |
|---|---|
| Your own lead statuses | ✓ Included |
| Your own branded click-tracking domain | ✓ Included |
| Star the contacts you use most | ✓ Included |
1 feature
| Feature | Every plan |
|---|---|
| Award points or rewards to a filtered group of contacts | ✓ Included Beta |
5 features
| Feature | Every plan |
|---|---|
| Send a segment to an ad platform as an audience | ✓ Included |
| A segment kept in step with a Meta or Google audience | ✓ Included |
| Company size and sector filled in from Companies House | ✓ Included |
| Contacts and deals synced in from the CRM you use today | ✓ Included |
| Two-way sync with Microsoft Dynamics 365 | ✓ Included |
4 features
| Feature | Every plan |
|---|---|
| See when a segment failed to refresh | ✓ Included |
| A safety limit on huge segment changes | ✓ Included |
| Someone who says “stop” on social is never marketed to there | ✓ Included |
| LinkedIn “remove me” replies honoured | ✓ Included |
Make it yours. Let it do the legwork.
Work three ways: do it yourself, ask your AI teammate, or let them draft it and take over. A draft lands as a normal item you can edit, not a block of text to copy and paste.
Your fields and segments
Add your own questions, tags and fields, and build segments that update themselves as customers change.
One customer, linked up
Email, phone, Wi-Fi device and card payment are linked to one customer automatically, and duplicates are merged.
Co-Pilot drafts it, you take over
Do it yourself: build a segment rule by rule.
Ask Co-Pilot: Co-Pilot builds the segment from a plain-English request.
Or take over the draft: it lands as a draft segment with a live count, saved as a normal segment in one click.
FREE · NO ACCOUNT · NO CARD
Try the AI agents free (Beta)
Give it a simple brief and the AI team builds a campaign, emailed to you with a read-only link. The picture shows what came back for a demo hotel’s brief.
- Sienna, Marco, Rosa and 6 more desks
Strategy, emails, social posts, a landing page and ads, checked for brand and compliance
What it replaces
Customer lists scattered across your booking system, your email tool and your till.
Separate CRMs
SevenRooms CRM and HubSpot keep their own copy of your customers, which drifts out of date the day you set it up. Here every booking, order and sale already lands on one record, with nothing to sync.
Email-tool audiences
Mailchimp and Klaviyo audiences go stale the moment you export them, and their pricing grows with your list. Your segments update themselves from real visits and spend.
Manual GDPR work
Finding someone in every system to delete them can take hours and is easy to get wrong. Here erasure reaches every record in one go, and data-retention rules tidy up old records for you.
YOUR AI TEAM, ON CUSTOMERS
It keeps your customer list healthy
Switch it on and it works around the clock. Nothing goes out without your approval.
Segment drafts
Turns a plain-English description, such as "regulars who haven’t visited since summer", into a draft segment for you to check, adjust and save.
List health review
Checks which groups of customers have stopped opening your emails, so you can win them back with a better offer or give them a rest before they unsubscribe.
Consent records audit
Checks recently added contacts have a clear record of how and when they agreed to hear from you, and flags any that don’t before they’re emailed.
Set up by real people, supported by AI. Our team brings your customer lists together from your old systems and cleans them with you, and the AI team keeps them healthy and well-segmented once you switch it on.
Switch at your own pace
Keep your current CRM or email tool while its contract runs out. We bring your customers, their history and their consent records across, merge the duplicates, and agree a switching plan that keeps your marketing running. It’s phased, never all or nothing.
Three things no one else brings together
Customer records are only as good as what you do with them. mDOS adds AI agents that keep the list healthy and marketers who put it to work.
World-leading software
One profile per customer with bookings, orders, spend, preferences and consent together, shared by every part of mDOS.
Tireless AI agents
AI agents turn a plain-English description into a draft segment, check which groups have stopped opening your emails and flag contacts without clear consent.
Real experts driving it
Our team brings your lists together from your old systems and cleans them with you, and partner marketers plan the campaigns that bring customers back.
Keep the tools that work for you. Replace the ones that don't.
Keep your CRM and website. mDOS adds the outreach, ads and reporting, and keeps your records in step.
Support from a real marketing team
mDOS is built and operated by MDOS AI LTD. When you message or phone us, real Marketing Experts answer, on every plan, led by our Founding Partner Agency, Mr Digital. Here are five ways we help you get results.
Chat with our marketing experts
Message us from any screen in mDOS. The people who answer are marketers from our partner agencies, not a call centre.
- Live chat on every plan, from the Chat button on every page, and you can phone us when you need to
- Answered by marketing experts from our partner agencies, the same people who run marketing for clients
- Ask about the software or your marketing: setup, campaigns and results
- AI support for quick answers whenever you need one
Included in every plan
