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Products › Sales funnels

Turn more visitors into buyers, step by step.

Build sales funnels with checkout, one-click upsells and order bumps yourself, test which path sells more, and save every buyer and lead to your customer records.

Five ways funnels earn their keep

From the first offer to the last thank-you page, in one place.

Sell an offer in a few steps

Take people from your offer to payment without leaving the funnel.

  • Choose a sales funnel or a lead funnel when you start
  • An offer page with secure online checkout
  • Card payments through your own Stripe account
  • Prices in the currency each funnel sells in
  • Every buyer saved to their customer record

Compare us with: ClickFunnels

Included with sales funnels

Everything you need to sell an offer and follow up on it.

Built from your own pages

Each step can use a page from your website builder, so funnels look like the rest of your site.

Checkout on the page

Take card payment through Stripe on your own account, with order bumps added to the same checkout.

Upsells in one click

Charge the saved card for an upsell or a downsell straight after the first purchase.

Prices for each audience

Show different prices or descriptions to the customer groups or loyalty tiers you choose.

A personal touch

Greet people by first name on later steps, with a friendly fallback when you don't know it.

Checks before you go live

A health check stops a funnel going live with a broken step or a missing next step.

Every feature, in detail

Everything below comes with every plan, at one price per site, with no add-ons or per-user fees. Open each area underneath for the rest.

Every plan
Build the funnel
Funnel steps built from your own website pages✓ Included in every plan
Steps reordered by dragging✓ Included in every plan
Different next steps for a yes and a no✓ Included in every plan
A health check before a funnel goes live✓ Included in every plan
Lead funnels with opt-in steps and lead scores✓ Included in every plan
Video steps that show the button once enough is watched✓ Included in every plan

More features, by area

5 features

FeatureEvery plan
Card checkout through your own Stripe account✓ Included
Tick-box order bumps on the checkout✓ Included
One-click upsells and downsells after the first purchase✓ Included
Bank security checks handled on the spot✓ Included
Different prices for customer groups or loyalty tiers✓ Included

6 features

FeatureEvery plan
Visits, sales, revenue and accept rates for every step✓ Included
Click a drop-off to see who left there✓ Included
Where each buyer came from, saved on their record✓ Included
Buyers tagged on their record by the step they reached✓ Included
A follow-up email for people who leave, once you switch it on✓ Included
A/B tests on whole pages, with clear statistics✓ Included

10 features

FeatureEvery plan
A map of how visitors move through your funnel✓ Included
A setup and health panel before launch✓ Included
Revenue and conversion columns on the funnels list✓ Included
A/B tests between funnel steps✓ Included
A preview button in the funnel builder✓ Included
Campaign tags and referrer saved on each funnel visit✓ Included
Company-wide funnels send conversions to your ad platforms✓ Included
The AI team proposes step price and copy changes for approval✓ Included Beta
Downloadable guides and templates behind a sign-up form✓ Included
Views against downloads for each guide✓ Included

4 features

FeatureEvery plan
Funnel steps shown inside your normal page design✓ Included
Choose which details people give to download✓ Included
Download categories created as you go✓ Included
Agreed funnel targets your client signs off✓ Included

3 features

FeatureEvery plan
A form step can start an email journey✓ Included
A paid checkout moves the buyer on and updates their record automatically✓ Included
Every download saved as a contact with its campaign tags✓ Included

2 features

FeatureEvery plan
Every download reported to Google, Meta and LinkedIn✓ Included
Download pop-ups on any website running the mDOS script✓ Included

7 features

FeatureEvery plan
Loops between steps are spotted and stopped✓ Included
A double click never charges twice✓ Included
A consent tick box with your own wording on each download✓ Included
Downloads delivered safely, with size and rate limits✓ Included
A gated file can’t be downloaded without signing up✓ Included
A withdrawn guide can’t be downloaded from an old link✓ Included
Downloading never signs anyone up to marketing by itself✓ Included

Make it yours. Let it do the legwork.

Shape it to how you work, and let it handle the routine for you.

A sales funnel’s visitor journey in mDOS: “Book my escape” goes to an upsell, “Not now” goes straight to the booking confirmation
1
MAKE IT YOURS

Paths that fit the buyer

Send a yes and a no to different next steps, and show different prices to customer groups or loyalty tiers.

The funnel Setup & Health check in mDOS: nothing blocking activation, and four checks passed
2
IT DOES THE LEGWORK

Checked, tagged, followed up

A funnel checks itself before it goes live, tags each buyer by the step they reached, and emails anyone who leaves once you switch that on.

An upsell step in an mDOS sales funnel: champagne afternoon tea offered after the first purchase, with accept and decline paths
3
BUILT IN

Upsells after the first sale

One-click upsells and downsells after the first purchase, and tick-box order bumps on the checkout.

What it replaces

A separate funnel tool, a separate checkout and a separate copy of your customers.

Funnel builder subscriptions

ClickFunnels and tools like it charge a monthly fee and limit team members by plan. Here, funnels come with your plan and there are no per-user fees.

Separate checkout apps

There's no cart or checkout app to connect. Checkout, upsells and order bumps sit inside the funnel.

Copying leads between tools

Buyers and sign-ups arrive in your customer records, ready for your email journeys and your reports.

Comparing us with ClickFunnels?

Read our honest, sourced side-by-side, including where ClickFunnels is stronger.

See the comparison

YOUR AI TEAM, ON CONVERSION

It helps you sell more from every visit

Switch it on and it works around the clock. Nothing goes out without your approval.

Funnels drafted for campaigns

When you plan a campaign, the AI team can draft a multi-step funnel. It arrives as a draft for you to check, never live.

Tests worth running

It suggests A/B tests and changes to the order of your steps, starting where you lose the most people.

Results in plain English

It writes a short summary of what each page test found, so you know which version to keep.

Set up by real people, supported by AI. An mDOS Expert Partner builds your first funnel with you, and the AI team suggests improvements that you approve.

Switch at your own pace

Keep your current funnel tool while its contract runs out. Start with one offer, we bring your existing leads and customers across, and we agree a switching plan that suits your calendar.

How switching works

Three things no one else brings together

A funnel only sells if people reach it. mDOS gives you the funnel builder, AI agents that suggest what to test, and marketers who plan the campaigns that feed it.

mDOS Visitor Intent: a company visiting the website scored Hot 94, with its visits and pages viewed, under the intent filters

World-leading software

Build funnels with checkout, one-click upsells, order bumps and A/B tests yourself. Every buyer and lead is saved to your customer records, ready for your emails.

See the software →
Four members of the mDOS AI team: Quinn (data, reporting and insight), Ivy (copywriting and content), Priya (reviews and reputation) and Theo (paid media)

Tireless AI agents

AI agents draft a funnel when you plan a campaign, suggest tests where you lose the most people and explain each result in plain English. Drafts never go live without you.

Meet the AI agents →
The Mr Digital team walking together across a footbridge

Real experts driving it

An mDOS Expert Partner builds your first funnel with you, and partner marketers plan the ads and emails that send people into it. They’re a call away when you need them.

Meet the people →
TRY IT YOURSELF

Try it on a demo site.

Working websites built on mDOS for invented businesses. Open one and try it the way your customers would.

Demo sites are invented businesses. Payments are test-only: use the UK test card 4000 0082 6000 0000 with any future date and any CVC. Book or buy with your own email address and you’ll receive a real confirmation email.

WORKS WITH YOUR TOOLS

Keep the tools that work for you. Replace the ones that don't.

Sell online already? Keep your shop and email tools, and bring the customer data, campaigns and reporting into one place.

Keep it. We connect to the systems you already rely on, so data flows into one place.
Or replace it. Switch over when you're ready, one system at a time. It's all included in mDOS.
See all integrations
SHOP
ShopifyBeta
EMAIL
MailchimpLive
KlaviyoBeta
PAYMENTS
StripeLive
ADS AND ANALYTICS
Google AdsLive
Meta AdsLive
Google AnalyticsLive

Support from a real marketing team

mDOS is built and operated by MDOS AI LTD. When you message or phone us, real Marketing Experts answer, on every plan, led by our Founding Partner Agency, Mr Digital. Here are five ways we help you get results.

Chat with our marketing experts

Message us from any screen in mDOS. The people who answer are marketers from our partner agencies, not a call centre.

  • Live chat on every plan, from the Chat button on every page, and you can phone us when you need to
  • Answered by marketing experts from our partner agencies, the same people who run marketing for clients
  • Ask about the software or your marketing: setup, campaigns and results
  • AI support for quick answers whenever you need one

Included in every plan

Book a call

The mDOS Chat panel on the Your mDOS team room: a hotel asks for help planning an email and social push for Sunday lunch, and a strategist from the mDOS team replies

Questions about sales funnels

Yes. The first step takes card payment through Stripe on your own account, and you can add order bumps, upsells and downsells around it.
No. After the first purchase, an upsell is one click. If the customer's bank asks for a security check, they complete it on the spot.
Not a template library. You choose a sales funnel or a lead funnel, then build each step from your own website pages, so every funnel matches your brand.
Yes. Copy a step, split visitors between the two versions and compare the results in the builder. You can also A/B test whole pages, with full statistics.
Straight into your customer records, tagged with the funnel and the step they reached, and with the consent they gave.

Included in every plan

Sales funnels, checkout, upsells, tests and lead capture come with everything else in mDOS, at one price per site. No per-user fees.