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Products › Loyalty & rewards · BETA

Give regulars a reason to choose you again.

Points, tiers, stamp cards and phone wallet passes that work across all your sites, with rewards you control and every member on one customer record. Loyalty is in Beta.

Three kinds of loyalty, one programme

Use the ones that suit how your customers visit.

Points and tiers

Reward spend and visits, and give your best customers more.

  • Points with your own earn rules
  • Tiers with better perks as members climb
  • A rewards catalogue you control
  • Double-points days and other multipliers
  • Points shared across a company’s staff

Compare us with: Como · Airship

Included with loyalty and rewards

A loyalty programme that belongs to your business, not one site.

Works across every site

Members earn and redeem at all your sites, and you can leave a site out if it suits you.

Part of the customer record

Points, tier and rewards sit next to visits and spend, so your team sees them before every visit Hotel and restaurant guests can also check their points in the mDOS Guest appAwaiting App Store Approval.

Reports that show value

See members, redemptions and what loyal customers spend compared with everyone else.

Every feature, in detail

Everything below comes with every plan, at one price per site, with no add-ons or per-user fees. Open each area underneath for the rest. Beta means it works today and an mDOS Expert Partner sets it up with you.

Every plan
What sets it apart
Points boosts capped by a top earn rate you set✓ Included in every plan (Beta)
Marco, your AI lifecycle marketer, drafts rewards that wait for your yes✓ Included in every plan (Beta)
Points and tiers
Points with your own earn rate and currency name✓ Included in every plan (Beta)
Points that expire after a window you set✓ Included in every plan (Beta)
Tiers members climb✓ Included in every plan (Beta)
Rewards issued automatically when earned✓ Included in every plan (Beta)
Time-limited points promotions✓ Included in every plan (Beta)
Points shared across a company’s staff✓ Included in every plan (Beta)
Stamp cards
Digital stamp cards✓ Included in every plan (Beta)
Nudges at halfway and a stamp or two to go✓ Included in every plan (Beta)

More features, by area

3 features

FeatureEvery plan
Points, tier and rewards in your customer portal✓ Included Beta
A member QR code to scan at the till✓ Included Beta
Leave a site out of the programme✓ Included Beta

22 features

FeatureEvery plan
Preview who would change tier before it happens✓ Included Beta
Double-points weekends and other boosts, with a check before they go live✓ Included Beta
Points boosts that switch on in your quiet hours✓ Included Beta
Spend points at the till or online, as part of the sale✓ Included Beta
Digital passports that collect a stamp per visit or purchase✓ Included Beta
A summary of points owed across the company✓ Included Beta
Edit, tag or import members in bulk✓ Included Beta
A member panel with perks, history and a link to their record✓ Included Beta
Find a member at the till by phone number or card✓ Included Beta
See what a change to tiers or earn rates would cost before you make it✓ Included Beta
The AI team drafts win-back nudges that never switch themselves on✓ Included Beta
Four kinds of points campaign: multiplier, bonus, double and triple✓ Included Beta
Pause a points campaign and restart it later✓ Included Beta
Win back lapsed VIPs with boosted points instead of discounts✓ Included Beta
Watch who’s about to lapse before you send anything✓ Included Beta
Journeys that branch by loyalty tier✓ Included Beta
Journeys that branch by points balance✓ Included Beta
Journeys that branch by membership✓ Included Beta
Journeys that treat corporate members differently✓ Included Beta
Campaign audiences built from real loyalty behaviour✓ Included Beta
Shared company points earn their own tier✓ Included Beta
Award and manage loyalty from a phone✓ Included Beta

7 features

FeatureEvery plan
The passport reward issued once the stamps are collected✓ Included Beta
Apple Wallet passes updated live with balance and tier✓ Included Beta
Guests join loyalty when they make a qualifying booking✓ Included Beta
A free reward sent automatically to win back a lapsed VIP✓ Included Beta
A lapsing member can start a win-back email or text journey✓ Included Beta
A thank-you journey when a reward is claimed✓ Included Beta
Passport stamps from a till payment, a seated booking, Wi-Fi or a staff scan✓ Included Beta

16 features

FeatureEvery plan
Points taken when a loyalty discount is used on a reservation✓ Included Beta
Every balance checked against its points history each night✓ Included Beta
Balances combined correctly when duplicate customers are merged✓ Included Beta
Points put right if a web discount fails after payment✓ Included Beta
Every scan logged, to spot misuse✓ Included Beta
Every change to your programme rules recorded✓ Included Beta
Win-back rewards capped per member and per run✓ Included Beta
Wi-Fi stamps only when the device is really on site✓ Included Beta
Staff QR stamps that can’t be faked with a screenshot✓ Included Beta
A refunded visit takes its stamp back✓ Included Beta
Two stamps at once can never double-count✓ Included Beta
Shared company points can never be overspent✓ Included Beta
A double-clicked manual adjustment never credits twice✓ Included Beta
Points-expiry and balance reminder emails✓ Included Beta
Points taken back when the spend is refunded✓ Included Beta
Only the verified member can see or claim a balance✓ Included Beta

Make it yours. Let it do the legwork.

Shape it to how you work, and let it handle the routine for you.

Loyalty programme rules in mDOS: points per pound, the currency unit and what each point is worth
1
MAKE IT YOURS

Your programme, your rules

Set your own earn rate, points name, tiers, expiry and the sites that take part.

The loyalty overview in mDOS: members, active members, points issued and points outstanding
2
IT DOES THE LEGWORK

Rewards issued for you

Rewards are issued automatically when earned, with nudges at halfway and when a stamp or two is left.

Loyalty in the guest portal: points balance, tier progress and a QR code to use at the till
3
BUILT IN

In their pocket

Members see their points, tier and rewards in your customer portal, with a QR code for the till.

What it replaces

A separate loyalty provider and a drawer full of paper cards.

Loyalty providers

Como, Airship and Loyalzoo are another subscription with another customer list. Here loyalty comes with your plan.

Paper stamp cards

Lost cards and stamps given twice cost you money. Digital cards live on the customer’s phone.

Wallet pass tools

PassKit and similar tools charge separately for phone wallet passes. Passes are included.

YOUR AI TEAM, ON LOYALTY

It notices who has stopped coming in

Switch it on and it works around the clock. Nothing goes out without your approval.

Keep your best customers

Watches members, especially your top tier, who have gone quiet and drafts a personal note to bring them back.

Reward ideas

Proposes rewards and promotions for you to approve, priced within the real cost of each reward.

Tier checks

Spots members close to their next tier and suggests a nudge.

Set up by real people, supported by AI. Our team designs your programme and rewards with you, and the AI team watches for lapsing members once you switch it on.

Switch at your own pace

Keep your current loyalty scheme while its contract runs out. We bring members and their points balances across so nobody loses a reward, and agree a switching plan with a clear date to tell your customers. Nothing changes for members until you say so.

How switching works

Three things no one else brings together

A loyalty scheme only works if people use it. mDOS adds AI agents that notice who’s drifting and marketers who design rewards worth coming back for. Loyalty is in Beta.

mDOS Visitor Intent: a company visiting the website scored Hot 94, with its visits and pages viewed, under the intent filters

World-leading software

Points, tiers, stamp cards and phone wallet passes across all your sites, with every member on one customer record.

See the software →
Four members of the mDOS AI team: Quinn (data, reporting and insight), Ivy (copywriting and content), Priya (reviews and reputation) and Theo (paid media)

Tireless AI agents

AI agents watch for top members who’ve gone quiet and draft a personal note, propose rewards within their real cost and spot members close to their next tier.

Meet the AI agents →
The Mr Digital team walking together across a footbridge

Real experts driving it

Our team designs your programme and rewards with you, and partner marketers plan the emails and offers that keep members coming back.

Meet the people →
TRY IT YOURSELF

Try it on a demo site.

Working websites built on mDOS for invented businesses. Open one and try it the way your customers would.

Demo sites are invented businesses. Payments are test-only: use the UK test card 4000 0082 6000 0000 with any future date and any CVC. Book or buy with your own email address and you’ll receive a real confirmation email.

WORKS WITH YOUR TOOLS

Keep the tools that work for you. Replace the ones that don't.

Sell online already? Keep your shop and email tools, and bring the customer data, campaigns and reporting into one place.

Keep it. We connect to the systems you already rely on, so data flows into one place.
Or replace it. Switch over when you're ready, one system at a time. It's all included in mDOS.
See all integrations
SHOP
ShopifyBeta
EMAIL
MailchimpLive
KlaviyoBeta
PAYMENTS
StripeLive
ADS AND ANALYTICS
Google AdsLive
Meta AdsLive
Google AnalyticsLive

Support from a real marketing team

mDOS is built and operated by MDOS AI LTD. When you message or phone us, real Marketing Experts answer, on every plan, led by our Founding Partner Agency, Mr Digital. Here are five ways we help you get results.

Chat with our marketing experts

Message us from any screen in mDOS. The people who answer are marketers from our partner agencies, not a call centre.

  • Live chat on every plan, from the Chat button on every page, and you can phone us when you need to
  • Answered by marketing experts from our partner agencies, the same people who run marketing for clients
  • Ask about the software or your marketing: setup, campaigns and results
  • AI support for quick answers whenever you need one

Included in every plan

Book a call

The mDOS Chat panel on the Your mDOS team room: a hotel asks for help planning an email and social push for Sunday lunch, and a strategist from the mDOS team replies

Questions about loyalty and rewards

No. Members can keep their pass in Apple Wallet or Google Wallet and see their points in your customer portal.
Yes. Points work across your sites, and you can leave a site out of the programme if you need to.
Yes. We bring members and their balances across from your current scheme.
Yes. Digital stamp cards such as "buy ten, get one free" work on their own or alongside points.
You do. The AI team can suggest rewards and win-back offers, but nothing goes out without your approval.

Included in every plan

Loyalty and rewards come with everything else in mDOS, at one price per site. No per-user fees.