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INVESTORS

Business software with an AI team built in.

mDOS is one system for websites, bookings, customer records and marketing, with 19 specialist AI agents working inside it. By default, nothing customer-facing goes out without a person’s approval.

HOW IT WORKS

From one brief to every site, checked at each step.

1
STEP 01

One brief, a clear plan

You brief once. The strategy agent turns it into a plan that says what’s in and out of scope, and questions about offers or prices come to you, not to another agent.

2
STEP 02

Checked before you see it

Agents review each other’s drafts. Then automatic checks block invented statistics, offers without terms and dishes that aren’t on any menu.

3
STEP 03

You approve, then it goes out

Everything lands in one approval inbox. By default, ad spend, live publishing and bulk sends also wait for a second, explicit step after you approve.

WHY IT LASTS

Why it’s hard to copy.

A chat window on someone else’s AI model is quick to build. These are the parts that sit around the model, and they’re already built.

Live records, not exports

Bookings, tills, customer records, email and the AI team share one set of records, so the agents work from what’s happening now, not last night’s export.

Not tied to one AI provider

Each agent can run on Gemini, OpenAI or Anthropic models, and we can move it when a better model ships.

Every business kept apart

Row-level security on all 1,400+ tables keeps each business’s data separate, with encrypted credentials, two-step log-in and the main data held in London.

One record per customer

Each customer has one record across every site, brand and channel, and consent is checked at the moment a message sends.

Real work, not just text

The AI team prepares real changes inside mDOS, runs 80+ automatic checks and, by default, holds 10 kinds of high-risk action for a second sign-off.

Every step on record

Every action an agent takes is written to a permanent audit log, kept for seven years.

THE EVIDENCE

What we can show you today.

Every figure is counted from the product or measured, with its source. Customer, revenue and retention figures aren’t on a public page: request data room access and we’ll share them.

Specialist AI agents

19

Counted from the live agent roster

Automatic pre-flight checks

80+

Counted from the pre-flight audit, Sept 2026

High-risk action types held for a second step

10

Counted from the high-risk classifier

Offline evaluation cells passing

100%

792 cells, 22,416 checks, measured 8 Sept 2026

Concurrent users in load testing

500+

P95 response 312ms, zero server errors (committed k6 load test)

Tables with row-level security

100%

All 1,400+ tables, measured on the production database, Sept 2026

HOW WE CHARGE

The published price list.

A per-site licence that grows with each customer’s business, on a 12-month minimum term. All prices are quoted exclusive of applicable statutory taxes.

The first site, at its plan price

From £500 / month

Self-Service on a 12-month term. Plus £500 one-off setup

Each additional site

From £250 / month

Sites 2–5: £400 a month each · Sites 6–50: £350 each · Sites 51+: £250 each. Plus £150 one-off setup per site

Example: 50 sites

£214,200 / year

£17,850 a month plus £7,850 setup at list prices. An illustration of the price list, not a customer, contract or revenue figure.

THE TEAM

The people behind mDOS.

Since 2016, our Founding Partner Agency, Mr Digital, has worked with businesses with a combined turnover of more than £300M. mDOS is built and wholly owned by Mr Digital Ltd, a UK company based in Brighton.

Ross Crawford
1
FOUNDER & CEO, MDOS AI LTD

Ross Crawford

Sets the strategy and the guardrails every agent works inside, and reviews every data room request himself.

Certified Partner Agencies
2
FOUNDING PARTNER MR DIGITAL: UK, INDIA AND SOUTH AFRICA

Certified Partner Agencies

10+ specialists across three regions who guide campaign direction and train customers’ staff to direct the AI team.

19 specialist AI agents
3
THE AI TEAM

19 specialist AI agents

Each agent has one job, from copywriting to fact-checking. They work around the clock once you switch them on, and nothing goes out without your approval.

THE DEMO

Watch the 15-minute demo.

Leave your details and we’ll take you straight to the keynote recording.

DATA ROOM

Request data room access.

Tell us who you are. The founder reviews every request himself, and approved requests get the investor pack and data room access by email.

Investor questions

We don’t sell a model. Each agent runs on Gemini, OpenAI or Anthropic models and can move when a better one ships, so the value sits around the model: the shared records the 19 agents work from, 80+ automatic checks, a two-step approval for high-risk actions, data kept apart for every business and a 7-year audit log of every agent action. When models change, an offline evaluation harness (792 cells, 100% passing on 8 Sept 2026) re-checks the engine’s decisions.
Four layers, and none relies on the model behaving. Automatic checks block an invented statistic, an offer with no terms or a dish that’s on no menu before anyone is asked to approve it; a fact-checking agent traces every price, time and link to its source; brand and compliance agents review each draft against a library of rejected examples; and with the two-step hold on (the default), ad spend, live publishing, bulk email and payments only run when a person activates them after approval.
Our stated intention is to put the round into sales, partnerships and customer onboarding rather than building the core product, because what this page describes is already built. The final allocation is set out in the investment documents, and we’re happy to walk you through it.
We’ll confirm the current SEIS and EIS position, including the status of any HMRC Advance Assurance, on request. Nothing on this page says relief is available: it depends on the company and on your own circumstances, so take independent tax advice.
The main database is hosted in London, and every sub-processor that handles personal data is listed, with its location, on our sub-processors page. mDOS is built and operated by MDOS AI LTD, Brighton, United Kingdom (Company No. 17526969). Mr Digital Ltd is its Founding Partner Agency.
A public page is the wrong place for them, and we don’t publish a figure we can’t evidence. Request data room access and we’ll share the current commercial figures directly.

IMPORTANT NOTICE

For information only.

This page is for information only and does not constitute an offer or invitation to invest. Any investment is subject to formal documentation.