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Statement of Claims

Last updated 11 October 2026

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In short: Figures, savings and examples on our website and calculators are illustrations or estimates, not promises. Your own results depend on your business. This summary does not replace the full text below, which is what applies.

Version 2.0, effective 11 October 2026.

This Statement of Claims applies to all figures, estimates, case studies, calculator outputs, and forward-looking statements published on mdos.ai — including the homepage, the savings and growth calculators at /solutions/hospitality/calculator, /solutions/b2b/calculator, and /solutions/sme/calculator, marketing emails, sales collateral, and any other content referring you to this page.

1. Summary

All figures, ranges, and scenarios presented on this website are illustrative estimates constructed from publicly available supplier list pricing, benchmarked UK agency retainer costs, and reasonable assumptions. Anonymised pricing observed during operator due-diligence engagements informs the hospitality calculator only; the B2B and SME calculators use illustrative published list pricing (see section 3). No figure is a guarantee of specific savings, revenue uplift, or commercial outcomes.

Actual financial impact will vary based on your operation’s scale, venue count, existing vendor contracts, negotiated commercial discounts, implementation scope, advertising spend, and internal management factors. Every number generated on this site serves as a directional starting point for conversation. We will audit and model your precise operational numbers together during your tailored review call before any contract is executed. Targets agreed for our Coached and Managed Marketing services are covered by Schedule 1, Part F of our Terms of Service; they are what we plan and work towards with you, not guarantees.

2. The Trifecta Model & Agency Retainer Benchmarks

mDOS provides a unified ecosystem comprising three distinct elements:

  • The Software Engine: Modular digital infrastructure replacing fragmented software applications.
  • The Autonomous AI Workforce: 19 specialised AI agents running multi-channel marketing campaigns around the clock once you switch them on — nothing goes out without your approval.
  • Human Agency Oversight: Strategic guidance, brand safety guardrails, and quality control provided by MDOS AI LTD’s global agency team.

Where our site copy references “agency costs avoided”, “retainer savings”, or “total value unlocked” (e.g. £1,500 to £5,000+ per month), these figures represent standard UK market benchmarks for hiring equivalent multi-channel marketing agencies or senior in-house marketing personnel. They are provided as illustrative comparative benchmarks and are not inputs to our online calculators: the agency-retainer figure each calculator actually uses is set out in section 3, and every calculator lets you replace it with your actual invoice amount.

3. Savings Calculators & Methodology

The Stack Audit & Savings Calculators estimate potential annual software and execution savings. Each calculator draws on different sources, and only the hospitality calculator uses operator due-diligence data:

Hospitality calculator

  • Published list pricing for third-party software vendors (where publicly disclosed).
  • Anonymised pricing packs shared with Mr Digital during hospitality operator due-diligence engagements.
  • A “Bespoke agency retainer” line of £200 per site per month under Website & CMS.
  • User-entered custom financial inputs.

B2B calculator

  • Illustrative, published starting-tier list pricing for third-party software vendors as of mid-2026. These are not sourced due-diligence figures.
  • An “Agency retainer” line of £500 per month under Ad Campaign Management.
  • User-entered custom financial inputs.

SME calculator

  • Illustrative, published starting-tier list pricing for third-party software vendors as of mid-2026. These are not sourced due-diligence figures.
  • A marketing agency or freelancer retainer defaulting to £1,500 per month, which you can edit to your actual spend.
  • User-entered custom financial inputs.

In every calculator the agency-retainer figure is optional: leave it unselected, or replace it with your actual invoice amount.

Pricing models used in the calculators (all figures):

  • Multi-site (hospitality and B2B calculators): Modelled with the first venue (or account) at the Self-Service Cockpit 12-month rate of £500 per month (the first site is always its plan price; there is no separate multi-site base price), plus £400 a month each for venues 2–5, £350 each for venues 6–50 and £250 each from venue 51, on a strict 12-month minimum term. The one-off setup fee of £500 plus £150 per additional venue is deducted from the year-one saving shown.
  • Single workspace (SME calculator, and the B2B calculator’s SME mode): Modelled at the Self-Service Cockpit 12-month rate of £500 per month, with its £500 setup fee deducted from the year-one saving shown.
  • Estates of 100+ venues: Bespoke pricing evaluated on an individual contract basis. The calculators show no mDOS figure or saving at this size.

All calculator outputs represent directional estimates. They do not constitute a binding quote or contractual guarantee.

4. Third-Party Advertising Spend Exclusion

All references to ad deployment, paid media campaigns, and channel management by mDOS AI agents (including Google Ads, Meta Ads, and LinkedIn Ads) refer strictly to campaign setup, copywriting, asset generation, budget allocation, and optimisation software/agency services. Advertising budgets are strictly separate and paid directly by the client to the respective advertising platforms (Google, Meta, LinkedIn, etc.). mDOS does not collect, mark up, or fund client ad spend within its subscription fees.

5. Published Plan Pricing & Commitment Terms

Plan prices quoted anywhere on this site are the published list prices set out on /pricing, exclusive of applicable statutory taxes, and depend on the commitment term chosen:

  • Self-Service Cockpit: £500/month on a 12-month term or £550/month on a 6-month term, plus a one-off setup fee of £500.
  • Coached: £1,500/month on a 12-month term or £1,750/month on a 6-month term, with no setup fee. Or grant-funded for eligible pilot partners, subject to grant approval.
  • Managed Marketing: £2,500/month on a 12-month term or £3,000/month on a 6-month term, with no setup fee.
  • Multi-site estate licences: a strict 12-month minimum term, priced as set out in section 3; estates of 100+ venues are priced bespoke.

Where a plan offers both a 6-month and a 12-month term, each monthly rate is tied to its term: the 12-month rate requires a 12-month commitment, and the 6-month rate a 6-month commitment. Grant-funded pilot places are subject to the conditions published on /pilot-cohort.

6. Hypothetical Scenarios & Architectural Case Studies

Phrasing such as “How a £240M estate could trace a £7M annual leak”, “typical operation”, or “in a standard deployment” signals a hypothetical or architectural case study constructed to demonstrate platform capability. No past client of MDOS AI LTD or mDOS is implied or identified unless explicitly named with their written consent.

7. Professional Advice Disclaimer

Nothing on this website constitutes formal legal, financial, tax, or procurement advice. Before making procurement decisions based on materials on this site, operators should seek independent professional advice appropriate to their specific commercial situation.

8. Contact

Questions regarding any figure, benchmark methodology, or claim on this site?