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FOR GYMS, STUDIOS AND COACHES

Keep members longer and fill every class.

Class and session booking, memberships that renew themselves and win-back messages for members who drift. An AI team keeps watch, and our experts help you steer it.

Everything a studio runs on

Use the parts you need today. Add the rest when your current contracts end.

Class and session booking

Members book classes, one-to-ones and courses on your website, with reminders by email and text.

Memberships that renew

Monthly and annual plans with perks, automatic billing and renewals, so payments stop needing a chase.

Win-back for quiet members

Spot members who have stopped coming and send a message before they cancel.

One record per member

Every class, payment, preference and consent in one profile your team can see before a session.

Referrals and rewards

Reward members who bring a friend, with points and phone wallet passes.

A website that fills classes

A studio website you edit yourself, kept in shape for local searches, with your timetable on it.

One system instead of five

Booking, billing, email and your website, in one place with one monthly price.

Mindbody and Glofox

Class booking and membership software. With mDOS the same jobs sit alongside your marketing, so you save a subscription and a second member list.

Mailchimp and referral apps

Email and referral tools bolted on the side. You save the fees and stop exporting members every month.

Website and design tools

A Squarespace site and Canva for posts. You save the subscriptions and keep everything on brand.

YOUR AI TEAM, FOR FITNESS

Like a membership manager who never sleeps

It works around the clock once you switch it on, and nothing goes out without your approval. It learns your timetable, plans and tone, and every message is checked against your own records first. Our experts steer it with you. Approve its work from your phone in the mDOS Manager appAwaiting App Store Approval.

  • Members at risk: spots attendance dropping and drafts a win-back message or pause offer.
  • Quiet classes: flags sessions with spaces left and drafts a post to fill them.
  • Review replies drafted in your voice for every new review.
  • Email health: checks your messages are landing in inboxes, not spam.

How our software compares for fitness & wellness

Honest side-by-sides, including where they’re stronger. This compares our software’s features only. Our AI agents and our partner Marketing Experts come on top, and no single tool here includes them.

mDOS vs Mailchimp

For businesses choosing an email marketing tool

See the comparison →

mDOS vs Wix

For businesses choosing a website builder

See the comparison →

mDOS vs Fresha

For salons, spas and clinics choosing a booking system

See the comparison →

And on top of the software: AI agents that do the legwork, and vetted Marketing Experts running it with you. No single tool compared here includes them.

The Platform → · AI Agents → · Marketing Experts →

The Mr Digital team, Founding Partner Agency to mDOS

REAL PEOPLE, NOT JUST A SYSTEM

Marketing experts in your corner

Set up by real people, supported by AI. The team behind mDOS has run marketing for businesses since 2016. They set up your timetable and memberships, steer the AI and pick up the phone when you need them. Want someone on site for a day of training? Just book it.

TRY IT YOURSELF

Try it on a demo site.

Working websites built on mDOS for invented businesses. Open one and try it the way your customers would.

  • The home page of Ironbark Studio, a demo fitness & wellness website built on mDOS
    Fitness & wellness

    Ironbark Studio

    A small-group strength, yoga and Pilates studio in Manchester.

    What you can try

    • Book a class from 40 a week, up to three years ahead
    • Use FIRSTREP for half off your first class
    • Book personal training with a £20 deposit
    View demo site: Ironbark Studio (opens in a new tab)

Demo sites are invented businesses. Payments are test-only: use the UK test card 4000 0082 6000 0000 with any future date and any CVC. Book or buy with your own email address and you’ll receive a real confirmation email.

WORKS WITH YOUR TOOLS

Keep the tools that work for you. Replace the ones that don't.

Happy with your current website platform? Connect it. Want one less bill? Build on mDOS instead.

Keep it. We connect to the systems you already rely on, so data flows into one place.
Or replace it. Switch over when you're ready, one system at a time. It's all included in mDOS.
See all integrations
WEBSITE PLATFORMS
WordPressLive
WebflowBeta
FramerBeta
ShopifyBeta
SEARCH AND ANALYTICS
Search ConsoleLive
Google AnalyticsLive

Switch at your own pace

Start with win-back emails or your website and keep your current booking system while its contract runs out. We move your members and their history across and build a tailored switching plan with you. Each step goes live only when your team is trained and ready.

How switching works

Three things no one else brings together

Most studios juggle class booking software, a marketing agency and AI tools that don’t talk to each other. With mDOS you get The Platform, The AI Agents and The Marketing Experts, working as one team.

mDOS Visitor Intent: a company visiting the website scored Hot 94, with its visits and pages viewed, under the intent filters

World-leading software

Class and session booking, memberships that renew, referrals and rewards, one record per member and a website that fills classes.

See the software →
Four members of the mDOS AI team: Quinn (data, reporting and insight), Ivy (copywriting and content), Priya (reviews and reputation) and Theo (paid media)

Tireless AI agents

AI agents spot quiet members and draft the win-back message, draft review replies for you to approve and keep your class pages up to date. Nothing goes out without your approval.

Meet the AI agents →
The Mr Digital team walking together across a footbridge

Real experts driving it

Vetted Marketing Experts, led by our Founding Partner Agency Mr Digital, set the plan and steer the AI. On Managed, your Expert Partner runs your studio’s marketing and answers for the results.

Meet the people →

Support from a real marketing team

mDOS is built and operated by MDOS AI LTD. When you message or phone us, real Marketing Experts answer, on every plan, led by our Founding Partner Agency, Mr Digital. Here are five ways we help you get results.

Chat with our marketing experts

Message us from any screen in mDOS. The people who answer are marketers from our partner agencies, not a call centre.

  • Live chat on every plan, from the Chat button on every page, and you can phone us when you need to
  • Answered by marketing experts from our partner agencies, the same people who run marketing for clients
  • Ask about the software or your marketing: setup, campaigns and results
  • AI support for quick answers whenever you need one

Included in every plan

Book a call

The mDOS Chat panel on the Your mDOS team room: a hotel asks for help planning an email and social push for Sunday lunch, and a strategist from the mDOS team replies

Questions studios ask us

Yes. Members book classes and sessions on your website and pay for memberships that renew automatically.
Yes. We bring your member list and history across and keep marketing consent on each record.
Members can manage their bookings and details from a link on your website.
No. Every AI job is off until you switch it on, and nothing goes out without your approval.
One monthly price per studio or gym, with every feature included and no per-user fees. Current plans are on the pricing page.
The Fitness & Wellness Digital Performance Blueprint
FREE WHITE PAPER

Where is your studio losing revenue?

Studios invest heavily in their spaces and their coaches, yet intro offers go unmeasured, members drift away unnoticed and the booking system doesn't talk to the marketing. This guide shows where the revenue leaks and how to close the gaps.

  • The four revenue black holes, from intro offers that never convert to members who quietly drift
  • How to design a digital P&L and get your data ready for AI
  • A 10-minute studio scorecard to check your own business

Your copy downloads straight away. See our privacy policy

One price per studio. Every feature included.

No per-user fees, no per-booking commission and no exit fees. Every plan includes an AI allowance, and we never charge more without you saying yes.