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Products › Email marketing

Emails that bring customers back, not just clicks.

Branded campaigns and automated journeys, from welcome to win-back, sent to the right people using what you already know about every customer.

Stay in touch the right way

Send a campaign today, let journeys run in the background, and send from your own domain.

Email campaigns

Design a branded email and send it to the right people.

  • Drag-and-drop editor in your branding
  • Send to any segment of your customers
  • Click tracking and clear results
  • Test sends before the real one
  • Words drafted for you, ready to edit

Compare us with: Mailchimp · Campaign Monitor

Included with email marketing

Everything you need to send emails people want to open.

Your own sending domain

Send from your own domain, with step-by-step help to set it up properly so your emails reach the inbox. Test sends go out to a small group first, so mistakes are caught early.

Clean lists

Bad addresses are cleaned out and long-inactive contacts are rested, which protects your reputation with inbox providers and keeps your open rates honest.

Consent respected

Only people who agreed to hear from you are emailed, and every unsubscribe is honoured straight away across every site and brand.

Every feature, in detail

Everything below comes with every plan, at one price per site, with no add-ons or per-user fees. Open each area underneath for the rest.

Every plan
What sets it apart
Upload your old email plan and get real, editable draft journeys✓ Included in every plan (Beta)
Build a journey once and push it to every site, with changes tracked✓ Included in every plan
Conditions nested with AND and OR, for precise paths✓ Included in every plan
Journeys started by a till sale or a category bought✓ Included in every plan
Campaigns
Drag-and-drop email editor in your branding✓ Included in every plan
Personal details filled in, from first name to points balance✓ Included in every plan
Preview as a real customer before you send✓ Included in every plan
A/B tests with a winner picked for you✓ Included in every plan
Sends spread out to land by a set time✓ Included in every plan
Templates copied to each of your sites✓ Included in every plan

More features, by area

6 features

FeatureEvery plan
Waits, including “wait until” a date✓ Included
Conditions that send people down different paths✓ Included
Goals that take people out of a journey once they act✓ Included
More than one way to start a journey✓ Included
A library of ready-made journeys✓ Included
Nothing runs until an administrator switches it on✓ Included

4 features

FeatureEvery plan
Your own sending domain✓ Included
A setup health check for your sending domain✓ Included
Bad addresses cleaned and list reputation protected✓ Included
Big sends staggered, and paused if problems start✓ Included

9 features

FeatureEvery plan
A/B test one step inside a journey✓ Included
Opens, clicks and conversions shown on every step of the journey✓ Included
Every live journey checked every 30 minutes for stalls or falling opens✓ Included Beta
Brand journeys pushed to each site with its own name and links✓ Included
Every link tracked, even with special characters✓ Included
Edit a template once and every campaign using it updates✓ Included
A sending domain for each site✓ Included
More than one sending domain per company✓ Included
Revenue from each email, a site league table and an AI read-out✓ Included

2 features

FeatureEvery plan
Choose whether someone can go through a journey twice✓ Included
Waits in weeks as well as days and hours✓ Included

3 features

FeatureEvery plan
Steps that create a task, call a webhook or issue a voucher mid-journey✓ Included
Unengaged contacts rested automatically to protect your sending✓ Included
Sending domains checked every day✓ Included

1 feature

FeatureEvery plan
Send through your own email platform if you prefer✓ Included

8 features

FeatureEvery plan
Trigger pickers only offer forms, events and categories that exist✓ Included
A site’s own edits kept when the brand pushes an update✓ Included
Reorder steps by dragging or keyboard, safely with two editors✓ Included
A setup check before you send, not after✓ Included
Checks say passed, warning or skipped, never just silent✓ Included
Footer rules set for each journey or campaign type✓ Included
Bot opens and clicks filtered out of your results✓ Included
Safe sending from a shared domain until yours is verified✓ Included

Make it yours. Let it do the legwork.

Work three ways: do it yourself, ask your AI teammate, or let them draft it and take over. A draft lands as a normal item you can edit, not a block of text to copy and paste.

An email journey condition in mDOS: match all conditions, add groups, and send people down a yes or no path
1
MAKE IT YOURS

Personal to every customer

Fill in details from first name to points balance, and send people down different paths with AND and OR conditions.

Email campaign statuses in mDOS, including sends paused automatically and paused for safety
2
IT DOES THE LEGWORK

Sends paced and protected

Big sends are staggered and paused if problems start, and bad addresses are cleaned from your lists.

Marco, your AI teammate
3
YOUR AI TEAM

Marco drafts it, you take over

Do it yourself: build journeys in the Flow Builder.

Ask Marco: Marco turns your old email plan into journeys.

Or take over the draft: it lands as draft journeys in the normal Flow Builder; nothing sends until you switch it on.

What the AI team sent back for a demo hotel’s Christmas parties brief: a nurture email, social posts with generated pictures and a landing page with an enquiry form

FREE · NO ACCOUNT · NO CARD

Try the AI agents free (Beta)

Give it a simple brief and the AI team builds a campaign, emailed to you with a read-only link. The picture shows what came back for a demo hotel’s brief.

  • Sienna, Marco, Rosa and 6 more desks
    Strategy, emails, social posts, a landing page and ads, checked for brand and compliance

What it replaces

An email tool that only knows email addresses, and the exports that feed it.

Mailchimp and Klaviyo

They price by list size and know only what you export to them. Here email comes with your plan and sees every booking and order.

List-cleaning services

ZeroBounce and NeverBounce charge per check. List cleaning is built in.

Manual exports

No more downloading a list from your booking system before every send. Your segments are always up to date.

YOUR AI TEAM, ON EMAIL

Like an email marketer who checks everything twice

Switch it on and it works around the clock. Nothing goes out without your approval.

Win-back drafts

Finds customers who haven’t been back for a while and drafts the email or text to bring them back, ready for you to approve.

Checks before sending

Reviews each draft for subject line, audience, links, unsubscribe and send time, and fact-checks prices and dates against your records.

Deliverability watch

Checks your sending domains every day and flags journeys with rising bounces or spam complaints, before they hurt the rest of your sends.

Set up by real people, supported by AI. An mDOS Expert Partner sets up your sending domain, templates and first journeys with you, and the AI team drafts and checks emails for you to approve.

Switch at your own pace

Keep your current email tool while its contract runs out. We bring your subscribers and their consent across, rebuild your key journeys with you, and agree a switching plan so no welcome email is missed.

How switching works

Three things no one else brings together

Email software sends the emails. mDOS adds AI agents that draft and check every one, and an email team that can run it for you.

mDOS Visitor Intent: a company visiting the website scored Hot 94, with its visits and pages viewed, under the intent filters

World-leading software

Branded campaigns and automated journeys from welcome to win-back, sent to the right people using what you already know about every customer.

See the software →
Four members of the mDOS AI team: Quinn (data, reporting and insight), Ivy (copywriting and content), Priya (reviews and reputation) and Theo (paid media)

Tireless AI agents

AI agents draft win-back emails, check every draft’s subject, audience, links and prices, and watch your sending domains for bounces. You approve every send.

Meet the AI agents →
The Mr Digital team walking together across a footbridge

Real experts driving it

An mDOS Expert Partner sets up your sending domain and first journeys with you. Add the done-for-you email and SMS service and our marketers run your campaigns each month.

Meet the people →
WORKS WITH YOUR TOOLS

Keep the tools that work for you. Replace the ones that don't.

Sell online already? Keep your shop and email tools, and bring the customer data, campaigns and reporting into one place.

Keep it. We connect to the systems you already rely on, so data flows into one place.
Or replace it. Switch over when you're ready, one system at a time. It's all included in mDOS.
See all integrations
SHOP
ShopifyBeta
EMAIL
MailchimpLive
KlaviyoBeta
PAYMENTS
StripeLive
ADS AND ANALYTICS
Google AdsLive
Meta AdsLive
Google AnalyticsLive

Support from a real marketing team

mDOS is built and operated by MDOS AI LTD. When you message or phone us, real Marketing Experts answer, on every plan, led by our Founding Partner Agency, Mr Digital. Here are five ways we help you get results.

Chat with our marketing experts

Message us from any screen in mDOS. The people who answer are marketers from our partner agencies, not a call centre.

  • Live chat on every plan, from the Chat button on every page, and you can phone us when you need to
  • Answered by marketing experts from our partner agencies, the same people who run marketing for clients
  • Ask about the software or your marketing: setup, campaigns and results
  • AI support for quick answers whenever you need one

Included in every plan

Book a call

The mDOS Chat panel on the Your mDOS team room: a hotel asks for help planning an email and social push for Sunday lunch, and a strategist from the mDOS team replies

Questions about email marketing

Yes. We guide you through setting up your own sending domain so your emails are trusted by inbox providers.
No. Every journey stays off until a company administrator switches it on, and the AI team can’t do that for you.
Yes. Clicks are tracked, and the bookings and orders that follow are credited to the campaign in your marketing results.
Yes. We help you rebuild your key journeys, and an existing journey can be imported into the builder as a starting point.
Yes. Text messages sit alongside email and use the same customer records and consent.

Included in every plan

Email marketing comes with everything else in mDOS, at one price per site. No per-user fees.