The short version
OpenTable combines table management with a diner network. mDOS has no cover fees at all and adds your guest marketing, reviews, loyalty (Beta), gift vouchers and website to table booking, at one price per site with every feature included. If most of your new guests come from OpenTable, that network matters. If you want to grow bookings you already own, compare mDOS.
How our software compares
This compares our software’s features only. Our AI agents and our partner Marketing Experts come on top, and no single tool here includes them. Every mDOS line is live today unless it says Beta. Every OpenTable line comes from OpenTable’s own website; “Not listed” means we couldn’t find it there. Checked on 9 Oct 2026; sources are listed below.
And on top of the software: AI agents that do the legwork, and vetted Marketing Experts running it with you. No single tool compared here includes them.
Where mDOS is stronger
- Fixed pricing: one price per site with every feature included, so no cover fees and no surprise per-user or per-module costs.
- Marketing tools included in every plan: SEO, AI search, social media, Google Business Profile, paid ads, digital PR (Beta) and visitor intelligence. Run them yourself, with the AI team (Beta), or let our marketing team run them on the Managed plan.
- Your website, guest marketing, reviews and gift vouchers come with table booking, on one guest record.
- An AI team (Beta) that spots quiet services ahead and drafts posts and emails to fill them, with live chat with our marketing team on every plan.
- Vetted Marketing Experts on the Managed plan: a Certified Partner Agency (such as Founding Partner Mr Digital) runs your marketing for you, under a retainer contracted and invoiced by that partner.
Where OpenTable is stronger
- Reach: OpenTable says it serves more than 70,000 venues and seats 2 billion diners a year.
- Guest tools on its Pro plan, such as 360° guest profiles, AI-powered guest insights and automated email campaigns.
- Paid promotions that fill empty seats without cutting prices, and shift demand from peak to quieter times.
- Round-the-clock service: OpenTable says you reach a real person in under 1.5 minutes, on average.
Sources (10)
- Core and Pro are both "Contact us for pricing"; Premium SMS is a monthly add-on on Core · opentable.co.uk (checked 9 Oct 2026)
- Both Core and Pro list review management, booking integrations (100+ sites and apps), digital advertising, ad tracking, experiences, ticketing, deposits and card holds, floor plans, Smart Assign, a waitlist, POS integration, a mobile app with floor plan, direct and automated messaging, a guest database and post-dining surveys; automated email campaigns and automated tags are on Pro only · opentable.co.uk (checked 9 Oct 2026)
- Core also includes ticketed events and advanced analytics · opentable.co.uk (checked 9 Oct 2026)
- Pro adds 360° guest profiles, AI-powered guest insights, automated and customisable email campaigns, custom text messaging and memberships (new) · opentable.co.uk (checked 9 Oct 2026)
- Pro is on a one-year contract that renews automatically each year, with 30 days’ notice; POS integration comes at no extra cost · opentable.co.uk (checked 9 Oct 2026)
- "Bonus Points" paid promotions, priced per cover in the UK · opentable.co.uk (checked 9 Oct 2026)
- "24/7 Service: Talk to a real person in under 1.5 minutes, on average", with hands-on onboarding and account management · opentable.co.uk (checked 9 Oct 2026)
- Our solutions lists reservations, a custom profile and listing (guests see your location, menu and photos), table management, an in-house and online waitlist, availability controls, real-time inventory and POS integration; no menu designer is shown · opentable.co.uk (checked 9 Oct 2026)
- "70k+ restaurants, pubs, bars, wineries, and other venues served by OpenTable worldwide"; "2 bn diners seated through OpenTable annually" · opentable.co.uk (checked 9 Oct 2026)
- Restaurant promotions: "Fill empty seats without cutting prices" and "Shift excess demand from peak times to shoulder times" · opentable.co.uk (checked 6 Oct 2026)
Moving from OpenTable at your own pace
Switch in phases. Keep OpenTable side by side while its contract runs out, start with guest marketing or your website, and we move your future bookings and guest history across. Your switching plan fits your service.
More than a table booking system
Unlike OpenTable, mDOS isn’t only a table booking system. You get The Platform, The AI Agents and The Marketing Experts, working as one, at one price per site.
World-leading software
Not just a table booking system: your website, bookings, customer records, marketing and team tools in one system.
Tireless AI agents
AI agents draft campaigns, review replies and follow-ups for you to approve, and spot problems early. Nothing goes out without your approval.
Real experts driving it
Vetted Marketing Experts, led by our Founding Partner Agency Mr Digital, set the plan and steer the AI. On Managed, we run your marketing and answer for the results.