The short version
GoHighLevel is built for agencies, with unlimited users, funnels, an online store, courses, reputation tools and Snapshots that copy a set-up to many client accounts. Its AI Employee, Premium Support and phone and email usage cost extra. mDOS matches most of that toolkit and adds an artwork studio, LinkedIn outreach, digital PR (Beta) and a real marketing team on live chat, at one fixed price per site. If you’re an agency reselling software under your own brand, GoHighLevel is built for that. If you want the work done well, with an AI team (Beta) and our marketing team behind it, look at mDOS.
How our software compares
This compares our software’s features only. Our AI agents and our partner Marketing Experts come on top, and no single tool here includes them. Every mDOS line is live today unless it says Beta. Every GoHighLevel line comes from GoHighLevel’s own website; “Not listed” means we couldn’t find it there. Checked on 9 Oct 2026; sources are listed below.
And on top of the software: AI agents that do the legwork, and vetted Marketing Experts running it with you. No single tool compared here includes them.
Where mDOS is stronger
- A real marketing team: live chat with marketers on every plan, and on the Managed plan they run your marketing for you. GoHighLevel’s support is help with the software, with faster support sold as an add-on.
- Fixed pricing: one price per site with every feature included, the AI team (Beta) too. GoHighLevel sells AI Employee per sub-account and rebills phone and email usage.
- An artwork studio and digital PR (Beta) built in, neither of which GoHighLevel lists.
- LinkedIn outreach sequences, where GoHighLevel’s social planner posts to LinkedIn but offers no outreach tool.
- Vetted Marketing Experts on the Managed plan: a Certified Partner Agency (such as Founding Partner Mr Digital) runs your marketing for you, under a retainer contracted and invoiced by that partner.
Where GoHighLevel is stronger
- Snapshots: copy a whole account set-up, from funnels to AI agents, into many client accounts at once.
- SaaS Mode on Agency Pro, for agencies that resell the software under their own brand.
- Courses and membership areas built in, for selling online learning.
- AI Employee includes Voice AI that answers calls and books appointments.
Sources (21) · checked 9 Oct 2026
- Starter $97, Unlimited $297 and Agency Pro $497 a month, with unlimited contacts and users; paid add-ons include AI Employee ($50 or $97 a month per sub-account), Premium Support ($500 a month), a white-label mobile app ($497 a month) and HIPAA compliance ($297 a month), and the Unlimited plan rebills phone and email usage · gohighlevel.com
- Agency Pro: SaaS Mode with automated sub-account creation and rebilling with markup · gohighlevel.com
- "Track every client’s pipeline in one view, from first touch to closed deal" · gohighlevel.com
- Built-in drag-and-drop website builder with templates · gohighlevel.com
- Online Store Builder with checkout, inventory, order tracking and tax; stores can sit inside funnels with one-click upsells · gohighlevel.com
- "Built-in SEO tools"; AI Studio adds sitemaps, metadata, structured data and canonical control, to help projects get discovered by "AI-powered search experiences" · help.gohighlevel.com
- Social planner posts to Facebook, Instagram, LinkedIn, X, TikTok and Google Business Profile · ideas.gohighlevel.com
- Reputation Management: review requests by text and email, Google Business Profile and Facebook in one dashboard, AI review replies · gohighlevel.com
- Ad Manager tracks Google and Facebook ad clicks, ROI, leads and sales · help.gohighlevel.com
- Built-in email marketing with drip sequences; workflows send email, SMS, voicemail and DM sequences · help.gohighlevel.com
- Two-way SMS, plus ringless voicemail, WhatsApp and social DMs · gohighlevel.com
- Conversations: SMS, email, voice, Instagram, Messenger, WhatsApp and web chat in one thread per contact · help.gohighlevel.com
- Documents & Contracts with legally binding e-signatures and a signature certificate · help.gohighlevel.com
- Client Portal Appointments let clients book, view and manage meetings · help.gohighlevel.com
- Invoices, recurring subscriptions, deposits and payment plans through Stripe or Square · help.gohighlevel.com
- Gift Cards: create, sell or send branded gift cards and track every order · help.gohighlevel.com
- Cookie Consent Banner in the Funnels & Websites builder, switched on per page · help.gohighlevel.com
- Snapshots copy a whole account set-up (funnels, workflows, AI agents) and push it to many sub-accounts at once · help.gohighlevel.com
- AI Employee: Voice AI, Conversation AI, Workflow AI, Reviews AI and Content AI, billed pay-per-use or per sub-account · help.gohighlevel.com
- Courses with modules, lessons, quizzes and assignments, sold as free or paid offers through the Client Portal · help.gohighlevel.com
- 24/7 chat, Zoom, ticket and phone support on all plans; Premium Support add-on for faster responses · help.gohighlevel.com
Moving from GoHighLevel at your own pace
You don’t have to move everything at once. Start with one site or one channel, keep GoHighLevel running while your plan runs out, and we bring your contacts, pipelines and conversations across. We agree a switching plan with you.
More than a CRM, funnels and automation tool
Unlike GoHighLevel, mDOS isn’t only a CRM, funnels and automation tool. You get The Platform, The AI Agents and The Marketing Experts, working as one, at one price per site.
World-leading software
Not just a CRM, funnels and automation tool: your website, bookings, customer records, marketing and team tools in one system.
Tireless AI agents
AI agents draft campaigns, review replies and follow-ups for you to approve, and spot problems early. Nothing goes out without your approval.
Real experts driving it
Vetted Marketing Experts, led by our Founding Partner Agency Mr Digital, set the plan and steer the AI. On Managed, we run your marketing and answer for the results.