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HONEST COMPARISON

Thinking of leaving Guestline? Compare first.

Guestline serves more than 3,500 hoteliers. Here’s how mDOS compares on the hotel system, guest marketing and how you pay, with sources for every fact about Guestline.

The short version

Guestline, now part of Access Hospitality, offers a hotel system, distribution, a booking engine, payments, EPoS, revenue management and event management to more than 3,500 hoteliers. mDOS covers the hotel side too, with front desk, night audit, housekeeping, digital check-in and a channel manager, and puts table booking, guest marketing, reviews, loyalty (Beta) and your website in the same system, at one price per site with every feature included. Choose on how you want to grow direct bookings and how much you want working for you between shifts.

How our software compares

This compares our software’s features only. Our AI agents and our partner Marketing Experts come on top, and no single tool here includes them. Every mDOS line is live today unless it says Beta. Every Guestline line comes from Guestline’s own website; “Not listed” means we couldn’t find it there. Checked on 9 Oct 2026; sources are listed below.

mDOSGuestline
Pricing✓ Fixed price: one price per site, every feature included, no per-user or per-module feesNot publicly listed (quote only)
One guest record across stays, tables, orders and marketing✓ Built in, nothing to connectNot listed
Marketing tools, included in every plan
Your website, landing pages and sales funnels✓ Included in every planNot listed
SEO: site audits, keyword and rank tracking, on-page fixes✓ Included in every planNot listed
AI search visibility (ChatGPT, Gemini and others)✓ Included in every planNot listed
Social media: plan, design and publish posts✓ Included in every planNot listed
Google Business Profile: reviews and replies✓ Included in every planNot listed
Paid ads: create and launch on Google, Meta and LinkedIn✓ Create and launch campaigns on Google, Meta and LinkedIn, plus conversion tracking — switch on when you want itNot listed
Digital PR: story ideas, press releases, media outreach✓ Included in every plan (Beta)Not listed
Website visitor intelligence: which companies visit✓ Included in every planNot listed
Email and text marketing✓ Included in every planGuest engagement tools
Review requests and replies✓ Included in every planNot listed
Loyalty programme✓ Included in every plan (Beta)Not listed
Gift vouchers✓ Included in every plan✓ Hotel Guest Voucher
Guest Wi-Fi capture page, with consent straight into the guest record✓ Included in every planNot listed
Apps
Mobile apps✓ Manager, Customer and Staff appsNot listed
Bookings, rooms and service
Hotel front desk, channel manager and booking engine✓ Included✓ PMS, distribution and a booking engine
Table booking with a floor plan✓ IncludedNot listed
Events, tickets and private hire✓ Included✓ Hotel catering and event management
Till (Point of Sale)✓ Included (Beta)✓ Hotel EPoS
Menu builder & designer: digital and print menus, allergens and QR ordering✓ IncludedNot listed
Stock management: levels, recipes, waste, suppliers and purchase orders✓ Included (Beta)Not listed
Where Guestline leads
Distribution partners, and scaleThe booking sites you sell on✓ 2,000+ global partners; 3,500+ hoteliers
Self-service check-in kiosks✗ Not yet; online check-in included✓ GuestStay kiosks
Revenue management systemRate rules you set✓ Revenue Management System

And on top of the software: AI agents that do the legwork, and vetted Marketing Experts running it with you. No single tool compared here includes them.

The Platform → · AI Agents → · Marketing Experts →

Where mDOS is stronger

  • Fixed pricing: one price per site with every feature included, so no surprise per-user or per-module costs.
  • Marketing tools included in every plan: SEO, AI search, social media, Google Business Profile, paid ads, digital PR (Beta) and visitor intelligence. Run them yourself, with the AI team (Beta), or let our marketing team run them on the Managed plan.
  • Table booking, guest marketing, reviews and your website come in the same system as your rooms, at one price per site.
  • An AI team (Beta) working around the clock once you switch it on, and live chat with our marketing team on every plan.
  • Vetted Marketing Experts on the Managed plan: a Certified Partner Agency (such as Founding Partner Mr Digital) runs your marketing for you, under a retainer contracted and invoiced by that partner.

Where Guestline is stronger

  • Scale in hotels: Guestline says it serves more than 3,500 hoteliers.
  • Self-service check-in kiosks, which mDOS doesn’t offer today.
  • An established hotel EPoS and a revenue management system, where our till is still in Beta and our rates follow rules you set.
  • Distribution through more than 2,000 global partners, and the backing of Access Hospitality.
Sources (7) · checked 9 Oct 2026
  1. Guestline products: Property Management System, Hotel Distribution, Guest Engagement, Digital Check-In, Hotel booking engine, Hotel Catering and Event Management, Hotel Payments, Hotel EPoS, Rotaready Evo, Revenue Management System and Hotel Guest Voucher · theaccessgroup.com
  2. Self-service check-ins "through GuestStay kiosks" · theaccessgroup.com
  3. "Connect with over 2000 global partners and optimise your distribution mix"; "Serving the best hotel management software to over 3500 hoteliers" · theaccessgroup.com
  4. "Bring booking, communication and self-service tools into one place with our guest engagement solutions" · theaccessgroup.com
  5. "Digital and AI-powered tools"; the Guestline Evo Copilot answers questions such as guest preferences, staff scheduling or room insights · theaccessgroup.com
  6. Guestline customers "are now part of the Access Hospitality family"; Guestline Evo · theaccessgroup.com
  7. No pricing is published on the Guestline page; pricing is by quote only · theaccessgroup.com

Moving from Guestline at your own pace

Switch in phases, not all at once. Keep Guestline side by side while its contract runs out, start with guest marketing or your booking engine, and we move your guest history across. Your switching plan is built around your hotel.

How switching works

More than a hotel system

Unlike Guestline, mDOS isn’t only a hotel system. You get The Platform, The AI Agents and The Marketing Experts, working as one, at one price per site.

mDOS Visitor Intent: a company visiting the website scored Hot 94, with its visits and pages viewed, under the intent filters

World-leading software

Not just a hotel system: your website, bookings, customer records, marketing and team tools in one system.

See the software →
Four members of the mDOS AI team: Quinn (data, reporting and insight), Ivy (copywriting and content), Priya (reviews and reputation) and Theo (paid media)

Tireless AI agents

AI agents draft campaigns, review replies and follow-ups for you to approve, and spot problems early. Nothing goes out without your approval.

Meet the AI agents →
The Mr Digital team walking together across a footbridge

Real experts driving it

Vetted Marketing Experts, led by our Founding Partner Agency Mr Digital, set the plan and steer the AI. On Managed, we run your marketing and answer for the results.

Meet the people →

Questions hotels ask about mDOS and Guestline

Yes. Most hotels start with one part of mDOS, such as guest marketing or the booking engine, and keep Guestline until their contract ends.
Yes. We move your guest records and future bookings as part of your switching plan, and check them with you before you go live.
Yes. Night audit, housekeeping, folios and digital check-in are all included at no extra cost.
Yes. Tax, currency and wording follow your own settings, and our team sets you up and is a call away.
It watches pace and reviews, drafts replies and campaigns, and flags quiet dates. Our AI team is in Beta: it works around the clock once you switch it on, and nothing goes out without your approval.

Compare it with your own hotel

Book a demo and we’ll show mDOS against how your team works on Guestline today, and plan a switch that fits your contract dates.