The short version
Hootsuite is the original social media manager, used by more than 25 million people, with listening, benchmarking, social ads, an AI-search add-on and over 250 integrations. It prices per user. mDOS plans, designs and publishes your posts too, with its own artwork studio, and adds email and text marketing, SEO, your website, reviews and a customer record, at one price per site with no per-user fees. An AI team (Beta) drafts posts around the clock once you switch it on, and our marketing team is on live chat on every plan.
How our software compares
This compares our software’s features only. Our AI agents and our partner Marketing Experts come on top, and no single tool here includes them. Every mDOS line is live today unless it says Beta. Every Hootsuite line comes from Hootsuite’s own website; “Not listed” means we couldn’t find it there. Checked on 9 Oct 2026; sources are listed below.
And on top of the software: AI agents that do the legwork, and vetted Marketing Experts running it with you. No single tool compared here includes them.
Where mDOS is stronger
- Fixed pricing: one price per site with every feature included, where Hootsuite charges per user.
- Email and text marketing, SEO and your website in the same system, none of which Hootsuite lists.
- An artwork studio of its own, where Hootsuite builds in Canva.
- A real marketing team on live chat on every plan, and on the Managed plan they run your marketing for you.
- Vetted Marketing Experts on the Managed plan: a Certified Partner Agency (such as Founding Partner Mr Digital) runs your marketing for you, under a retainer contracted and invoiced by that partner.
Where Hootsuite is stronger
- Social listening, brand monitoring and trend forecasting built for big social teams.
- Paid social campaigns on every plan, across Facebook, Instagram, LinkedIn, X and Reddit.
- A long track record: more than 25 million users and 250+ integrations.
Sources (13) · checked 9 Oct 2026
- Per-user plans billed annually: Standard (up to 10 social accounts), Professional (unlimited accounts), Advanced (approvals and message routing) and Enterprise (custom); a free 14-day trial with no credit card on Standard, Professional and Advanced; "Every plan runs on Wisdom, your AI teammate" · hootsuite.com
- Schedule unlimited posts, AI post and image generation, brand monitoring and competitive benchmarking · hootsuite.com
- "LLM Insights" add-on shows how a brand appears in ChatGPT, Gemini, Claude and Perplexity, with a Visibility Score · hootsuite.com
- Google My Business app: create posts, reply to reviews and manage listings from Hootsuite · help.hootsuite.com
- Every plan includes social ad campaign management for Facebook, Instagram, LinkedIn, X and Reddit · hootsuite.com
- Inbox for comments and DMs across connected social networks; "Nest" adds routing and assignment · hootsuite.com
- Canva built into Hootsuite’s Compose, Ads and Amplify composers · hootsuite.com
- "Amplify for Selling" lets sales teams share pre-approved content to LinkedIn, X, Facebook and Instagram · hootsuite.com
- Enterprise: multi-brand, multi-region approval chains, a shared content library and bulk scheduling · blog.hootsuite.com
- AI writes post copy and images; a separate AI chatbot answers customers on social and websites · hootsuite.com
- 24/7 priority support from real people on Professional and up · hootsuite.com
- "Over 250 integrations and business applications" · hootsuite.com
- "Over 25 million users have used Hootsuite" · hootsuite.com
Moving from Hootsuite at your own pace
You don’t have to move everything at once. Connect your social accounts to mDOS, schedule new posts there while Hootsuite runs out, and keep your reporting side by side. We agree a switching plan with you.
More than a social media tool
Unlike Hootsuite, mDOS isn’t only a social media tool. You get The Platform, The AI Agents and The Marketing Experts, working as one, at one price per site.
World-leading software
Not just a social media tool: your website, bookings, customer records, marketing and team tools in one system.
Tireless AI agents
AI agents draft campaigns, review replies and follow-ups for you to approve, and spot problems early. Nothing goes out without your approval.
Real experts driving it
Vetted Marketing Experts, led by our Founding Partner Agency Mr Digital, set the plan and steer the AI. On Managed, we run your marketing and answer for the results.