Skip to content
Log in
mDOS home

HONEST COMPARISON

mDOS or Keap? An honest side-by-side.

Both give a small business one CRM with email, texts, quotes and payments. The difference is the marketing that comes with it, and who helps you run it.

The short version

Keap has served small businesses for more than 20 years, with one plan that includes its CRM, automation, quotes, payments and a storefront, priced by your number of contacts. mDOS covers that ground too and adds the marketing Keap leaves to other tools: SEO, social media, Google Business Profile, AI search visibility and LinkedIn outreach. You pay one fixed price per site with no per-user fees, an AI team (Beta) does the work once you switch it on, and our marketing team is on live chat on every plan.

How our software compares

This compares our software’s features only. Our AI agents and our partner Marketing Experts come on top, and no single tool here includes them. Every mDOS line is live today unless it says Beta. Every Keap line comes from Keap’s own website; “Not listed” means we couldn’t find it there. Checked on 9 Oct 2026; sources are listed below.

mDOSKeap
Pricing✓ Fixed price: one price per site, every feature included, no per-user or per-module feesOne plan from $299 a month with 2 users, priced by contacts; extra users and texts cost more
Marketing tools, included in every plan
SEO: site audits, keyword and rank tracking, on-page fixes✓ Included in every planNot listed
Social media: plan, design and publish posts✓ Included in every planNot listed
Google Business Profile: reviews and replies✓ Included in every planNot listed
AI search visibility (ChatGPT, Gemini and others)✓ Included in every planNot listed
Email marketing: campaigns and automated journeys✓ Included in every plan✓ Broadcast and automated email
Text (SMS) marketing✓ Included in every planAdd-on: Text marketing tiers
Paid ads on Google, Meta and LinkedIn✓ Create and launch campaigns on Google, Meta and LinkedIn, plus conversion tracking — switch on when you want itGuidance on adding ad tracking yourself
Artwork and design studio (instead of Canva)✓ Included in every planBranding Center for logos and colours
Digital PR: story ideas, press releases, media outreach✓ Included in every plan (Beta)Not listed
Website visitor intelligence: which companies visit✓ Included in every planNot listed
Sales and outreach
B2B LinkedIn outreach✓ IncludedNot listed
One customer record across marketing, sales and bookings✓ Built in, nothing to connect✓ All messages and client info in one place
CRM: a sales pipeline from enquiry to signed✓ Included✓ Pipeline and forecasting
Quotes, contracts and e-sign✓ IncludedQuotes; e-signature through HelloSign
Cold email sequences✓ Included; checked before they sendAutomated nurture sequences
Meeting booking links (instead of Calendly)✓ Included✓ Booking pages and links
Website and conversion
Website builder✓ IncludedA newer website builder; landing pages at its core
Sales funnels, landing pages and A/B tests✓ Included✓ Landing pages; funnel builder on Max
Selling and customers
Online shop✓ Included✓ Storefront with upsells and payment plans
Payments, pay links and deposits✓ Included✓ Invoices and recurring payments
Memberships and subscriptions✓ IncludedSubscriptions; membership sites through other tools
Review requests and replies✓ Included✓ Review requests after a purchase
Referral programme✓ Included✓ Rewarded referrals
Groups and AI
Multi-site brand campaigns: email, paid campaigns and social posts rolled out to every site✓ Included; each site’s version comes to you for approvalNot listed
Mobile apps✓ Manager, Customer and Staff appsNot listed
Where Keap leads
Connected appsA public API and webhooks✓ 5,000+, including Zapier
Track recordNewer, with fewer customers so far200,000+ small businesses over 20+ years

And on top of the software: AI agents that do the legwork, and vetted Marketing Experts running it with you. No single tool compared here includes them.

The Platform → · AI Agents → · Marketing Experts →

Where mDOS is stronger

  • Fixed pricing: one price per site with every feature included, where Keap prices by contacts and charges for extra users and text messages.
  • The marketing Keap doesn’t list: SEO, social media, Google Business Profile, AI search visibility, an artwork studio and digital PR (Beta).
  • LinkedIn outreach and cold email sequences, checked before they send.
  • A real marketing team on live chat on every plan, and on the Managed plan they run your marketing for you.
  • Vetted Marketing Experts on the Managed plan: a Certified Partner Agency (such as Founding Partner Mr Digital) runs your marketing for you, under a retainer contracted and invoiced by that partner.

Where Keap is stronger

  • A long track record: more than 200,000 small businesses over 20+ years.
  • A very large reach of connected apps: more than 5,000 integrations, including Zapier.
  • A checkout with one-click upsells, payment plans and a Shopify link that triggers its automations.
  • One tightly built reviews-and-referrals flow, from a satisfaction survey to a rewarded referral.
Sources (21) · checked 9 Oct 2026
  1. One plan from $299 a month ($2,988 a year) with 2 users, priced by contact count; extra users $39 a month, text marketing add-ons from $24 a month · keap.com
  2. "Keap’s powerful CRM shows all messages and client info in one place" · keap.com
  3. Sales pipeline and forecasting tools included in the base price · keap.com
  4. 1:1, broadcast and automated email, with an AI Content Assistant · keap.com
  5. Text messaging with a dedicated business line; add-on tiers from $24 to $279 a month · keap.com
  6. Keap added a website builder, online store and appointment scheduling; its core page tool is the landing page and funnel builder · keap.com
  7. Drag-and-drop landing page builder with lead forms; a funnel builder on the Max edition · keap.com
  8. Keap publishes guidance on setting up Google Analytics, Google Ads and Facebook Pixel tracking on your site · keap.com
  9. Quotes customers can pay or accept; e-signature through a HelloSign integration · help.keap.com
  10. Booking pages synced to Google or Outlook calendars, with reminders; the link can be shared or embedded · help.keap.com
  11. Invoicing and payment processing, with recurring payments · keap.com
  12. Get Reviews & Referral Automation: surveys after a purchase, review requests for happy customers and rewarded referrals · keap.com
  13. Keap’s blog points to third-party tools such as CustomerHub or Memberium for membership sites; subscriptions are sold on checkout forms · keap.com
  14. Storefront and shopping cart with one-click upsells, discount codes, subscriptions, payment plans and a Shopify integration · keap.com
  15. Campaign Builder sends automated email and text sequences, aimed at nurturing leads and customers · keap.com
  16. Branding Center applies your logos and colours across the app · keap.com
  17. AI Automation Assistant builds a campaign from a few questions; AI Content Assistant drafts emails and pages · keap.com
  18. "Over 5,000 integrations", including over 230 native and supported ones · keap.com
  19. US phone support on weekdays and 24/7 in-app chat; a dedicated Customer Success Manager on higher tiers · keap.com
  20. Implementation services are listed as required, at a cost that varies · keap.com
  21. "Trusted by over 200,000 small businesses for 20+ years" · keap.com

Moving from Keap at your own pace

You don’t have to move everything at once. Keep Keap running while we bring your contacts, tags and pipeline across, then switch your automations over one by one. We agree a switching plan with you.

How switching works

More than a CRM with automation

Unlike Keap, mDOS isn’t only a CRM with automation. You get The Platform, The AI Agents and The Marketing Experts, working as one, at one price per site.

mDOS Visitor Intent: a company visiting the website scored Hot 94, with its visits and pages viewed, under the intent filters

World-leading software

Not just a CRM with automation: your website, bookings, customer records, marketing and team tools in one system.

See the software →
Four members of the mDOS AI team: Quinn (data, reporting and insight), Ivy (copywriting and content), Priya (reviews and reputation) and Theo (paid media)

Tireless AI agents

AI agents draft campaigns, review replies and follow-ups for you to approve, and spot problems early. Nothing goes out without your approval.

Meet the AI agents →
The Mr Digital team walking together across a footbridge

Real experts driving it

Vetted Marketing Experts, led by our Founding Partner Agency Mr Digital, set the plan and steer the AI. On Managed, we run your marketing and answer for the results.

Meet the people →

Questions about mDOS and Keap

Your contacts, tags and pipeline come across as part of your switching plan, and we agree with you which automations to set up first.
No. You pay one price per site with every feature included, however many contacts you have.
No. There are no per-user fees, so everyone who needs access can have it.
Yes. Payments, pay links, deposits, quotes, contracts and e-sign are all included.
It drafts emails, social posts and review replies, and follows up enquiries for you to approve. Our AI team is in Beta: it works around the clock once you switch it on, and nothing goes out without your approval.

See what one fixed price includes

Book a demo and we’ll walk through your CRM, automations and marketing side by side with how you run them in Keap today.