The short version
Semrush is a leading search toolkit, with a huge keyword and backlink database, an AI Visibility Toolkit, social posting, local listings and competitor ad research, sold as separate toolkits. mDOS covers SEO, AI search visibility, social media and Google Business Profile, and then acts on them: your website, email and text, a sales pipeline, reviews and paid ads, all at one price per site. If you’re an SEO specialist researching whole markets, Semrush goes deeper. If you want the fixes made and the customers followed up, with an AI team (Beta) and our marketing team on live chat, look at mDOS.
How our software compares
This compares our software’s features only. Our AI agents and our partner Marketing Experts come on top, and no single tool here includes them. Every mDOS line is live today unless it says Beta. Every Semrush line comes from Semrush’s own website; “Not listed” means we couldn’t find it there. Checked on 9 Oct 2026; sources are listed below.
And on top of the software: AI agents that do the legwork, and vetted Marketing Experts running it with you. No single tool compared here includes them.
Where mDOS is stronger
- Fixed pricing: one price per site with every feature included, where Semrush sells SEO, social, local, PR and advertising as separate toolkits.
- It doesn’t stop at insight: your website, email and text marketing, a sales pipeline and a shared inbox are in the same system, none of which Semrush lists.
- Visitor intelligence and digital PR (Beta) included, plus cold email and LinkedIn outreach for winning new business.
- A real marketing team on live chat on every plan, and on the Managed plan they run your marketing for you.
- Vetted Marketing Experts on the Managed plan: a Certified Partner Agency (such as Founding Partner Mr Digital) runs your marketing for you, under a retainer contracted and invoiced by that partner.
Where Semrush is stronger
- A vast search database: 28 billion keywords, 43 trillion backlinks and 142 geo databases.
- AI visibility tracking backed by 317 million prompts across five AI search tools.
- Competitor paid-search history going back to 2012.
- A free plan to try it, with 10 reports a day.
Sources (15) · checked 9 Oct 2026
- Separate toolkits (SEO & AI Search, Social, Local, PR, Advertising), each with its own monthly price; extra users and reports cost more · semrush.com
- Free plan: 1 demo project and 10 reports a day · semrush.com
- Keyword research, position tracking and site audit, with content optimisation and share of voice on higher tiers · semrush.com
- AI Visibility Toolkit tracks brand presence in ChatGPT, Google AI Mode, AI Overviews, Gemini and Perplexity, from a database of 317 million prompts · semrush.com
- Social Poster schedules posts to Facebook, Instagram, X, LinkedIn, Google Business Profile, TikTok and Pinterest · semrush.com
- Local Toolkit: GBP Optimization and listing sync to 70+ US and 40+ international directories · semrush.com
- Advertising Toolkit: competitor ad research back to 2012, AI ad copy, and Google and Meta ads managed in one place · semrush.com
- Social Poster’s Design Editor: templates, AI images and short AI videos for social posts · semrush.com
- Review Management: negative-review alerts, AI reply suggestions, and Review Generation emails after a purchase · semrush.com
- Outreach email templates for link building in the AI Backlink Builder · semrush.com
- Agencies manage many client projects in one workspace, with scheduled white-label reports; the Agency Growth Kit was sunset · semrush.com
- AI Writer, Social Content AI and an official Semrush app inside ChatGPT · semrush.com
- Paid plans get product support; Enterprise adds a dedicated account manager and 24/7 support · semrush.com
- "28B Keywords", "43T Backlinks", "808M Domain profiles" and "142 Geo databases" · semrush.com
- SEO + AI Search toolkit: four plans (SEO, Starter, Pro+, Advanced), monthly or annual (save up to 17%), scaling from 5 to 40 websites and 500 to 5,000 keywords tracked daily; AI visibility tracking (prompts tracked daily, AI visibility reports) starts on Starter and isn’t on the SEO plan · semrush.com
Moving from Semrush at your own pace
You don’t have to move everything at once. Keep Semrush for research while mDOS takes over tracking and fixes for your own sites, and we bring your keyword lists across. We agree a switching plan with you.
More than an SEO and AI search tool
Unlike Semrush, mDOS isn’t only an SEO and AI search tool. You get The Platform, The AI Agents and The Marketing Experts, working as one, at one price per site.
World-leading software
Not just an SEO and AI search tool: your website, bookings, customer records, marketing and team tools in one system.
Tireless AI agents
AI agents draft campaigns, review replies and follow-ups for you to approve, and spot problems early. Nothing goes out without your approval.
Real experts driving it
Vetted Marketing Experts, led by our Founding Partner Agency Mr Digital, set the plan and steer the AI. On Managed, we run your marketing and answer for the results.