The short version
Wix is one of the biggest website builders, with 90,000 new sites created a day, an AI site builder, bookings, an online store, events, loyalty and an App Market of over 800 apps. Several things, such as reviews, cookie banners and e-signature, come from paid apps. mDOS builds your website too and includes the rest in one price per site: reviews, quotes and e-sign, a sales pipeline, digital PR (Beta), AI search visibility, loyalty (Beta) and visitor intelligence. An AI team (Beta) does the work around the clock once you switch it on, and our marketing team is on live chat on every plan.
How our software compares
This compares our software’s features only. Our AI agents and our partner Marketing Experts come on top, and no single tool here includes them. Every mDOS line is live today unless it says Beta. Every Wix line comes from Wix’s own website; “Not listed” means we couldn’t find it there. Checked on 9 Oct 2026; sources are listed below.
And on top of the software: AI agents that do the legwork, and vetted Marketing Experts running it with you. No single tool compared here includes them.
Where mDOS is stronger
- Fixed pricing: one price per site with every feature included, where many Wix features, from reviews to e-signature, come from paid apps.
- AI search visibility, digital PR (Beta) and visitor intelligence, which Wix doesn’t list.
- Sales tools built in: a pipeline from enquiry to signed, quotes with e-sign, cold email and LinkedIn outreach.
- A real marketing team on live chat on every plan, and on the Managed plan they run your marketing for you.
- Vetted Marketing Experts on the Managed plan: a Certified Partner Agency (such as Founding Partner Mr Digital) runs your marketing for you, under a retainer contracted and invoiced by that partner.
Where Wix is stronger
- Scale: 90,000 new sites created every day, by Wix’s own count.
- An App Market of more than 800 apps for long-tail needs.
- Bookings that show up in Google Search, Google Maps and AI Mode.
- A prompt-to-site AI builder, Wix Harmony, with its AI agent Aria.
Sources (25) · checked 9 Oct 2026
- Tiered monthly plans billed yearly (Light, Core, Business, Business Elite) plus a Free plan; every plan includes a custom domain, hosting, AI creation tools and 24/7 customer care; collaborators 2 / 5 / 10 / 100 by plan; a Pricing Plans transaction fee of 4% on Core, 2% on Business and 0% on Business Elite · wix.com
- Plan compare table: lead-capture forms limited per plan (4 / 10 / 25 / 75); Google Ads with Wix; customer accounts, payments and recurring plans and branded eGift cards from Core; abandoned cart recovery · wix.com
- Loyalty programme on Core and higher plans, with loyalty tiers on Business and higher; Referral programme on Business plans and higher · wix.com
- Many App Market apps, such as reputation, loyalty extensions and e-signature, are paid add-ons · wix.com
- Wix Bookings and Wix Stores e-commerce are included from the Core plan up · wix.com
- One Contacts list gathers leads and customers from forms, bookings, events, store orders and the inbox · wix.com
- Wix Inbox brings Facebook Messenger, email and site form messages into one place, synced to Contacts · wix.com
- Drag-and-drop editor, 1,000+ templates and the Wix Harmony AI builder with its AI agent Aria · wix.com
- Landing Page Builder, described as usable "as a sales funnel" · support.wix.com
- SEO settings, structured data, a robots.txt editor, bulk 301 redirects and XML sitemaps · wix.com
- Create, schedule and publish social posts from one dashboard, with AI post suggestions · wix.com
- Google Business Profile managed in the dashboard, with two-way sync · support.wix.com
- Email marketing with automations, personalisation and split testing (Ascend by Wix) · wix.com
- SMS automations, with SMS campaign apps in the App Market charged per text · support.wix.com
- Wix Price Quotes exist; Wix support says a signature field can’t be added natively, so e-signature comes from App Market apps · support.wix.com
- "Wix Meetings": "get booked in minutes by sharing a link anywhere" · wix.com
- Wix Events & Tickets: online tickets, seating maps and in-person ticket sales · wix.com
- Review requests come from App Market apps such as Reputation Manager, with paid plans from $15 a month · wix.com
- "Wixel": an AI design tool for social posts, images and video, with a photo editor and templates · wix.com
- Cookie-consent banners on Wix come from App Market apps such as CookieYes · support.wix.com
- Wix Studio manages unlimited client sites from one dashboard, with bulk content updates · wix.com
- "Aria", the AI agent in Wix Harmony, builds sites from a prompt and takes dashboard actions · wix.com
- Wix Bookings shows availability in Google Search, Google Maps and AI Mode · wix.com
- An App Market "filled with over 800" apps · support.wix.com
- Wix homepage: "90K+ Sites created daily" · wix.com
Moving from Wix at your own pace
You don’t have to move everything at once. Move your site to mDOS with redirects that keep your old page addresses working, and bring your contacts and bookings across while Wix keeps running. We agree a switching plan with you.
More than a website builder
Unlike Wix, mDOS isn’t only a website builder. You get The Platform, The AI Agents and The Marketing Experts, working as one, at one price per site.
World-leading software
Not just a website builder: your website, bookings, customer records, marketing and team tools in one system.
Tireless AI agents
AI agents draft campaigns, review replies and follow-ups for you to approve, and spot problems early. Nothing goes out without your approval.
Real experts driving it
Vetted Marketing Experts, led by our Founding Partner Agency Mr Digital, set the plan and steer the AI. On Managed, we run your marketing and answer for the results.