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Products › Digital PR · BETA

A press desk that finds your stories and writes them.

It learns your business, watches the news, journalist requests and awards, and drafts the release, pitch or entry. You approve everything, then track the coverage you earn.

From opportunity to coverage

Find the opening, write it up, pitch it, and see what it brought in.

Your press desk, every morning (Beta)

What the desk found this week, what it needs from you and what it wrote.

  • Opportunities, questions, deadlines and drafts at a glance
  • Run a scan whenever you like
  • Your answers become facts it can use

Included with digital PR

A press office that knows you, looks outward, asks and writes.

A brief on your business (Beta)

The desk reads your website, reviews and notes and writes down what you do, your proof points and your spokespeople. Every claim cites its source.

Opportunities every week (Beta)

News to comment on, journalist requests, unlinked mentions, awards and fresh story ideas, each with the angle to take.

Questions, not guesses (Beta)

When a story needs a fact the desk doesn’t hold, it asks you, and your answer can become an approved fact.

Drafts in ten formats (Beta)

Press releases, pitch emails, expert comments, opinion pieces, award entries, LinkedIn posts and more, each listing the facts it used.

Your media list

Keep the journalists you add, import or find at the publications you name, all in one place. Opt-outs are respected on every contact.

Coverage tracking

Log each piece of coverage, confirm the link back to your website and see the visits and bookings it brought in.

Every feature, in detail

Everything below comes with every plan, at one price per site, with no add-ons or per-user fees. Open each area underneath for the rest. Beta means it works today and an mDOS Expert Partner sets it up with you.

Every plan
What sets it apart
Journalists who email you go straight onto your media list✓ Included in every plan (Beta)
Press desk
A brief on your business, every claim citing its source✓ Included in every plan (Beta)
Opportunities from the news, journalist requests, articles that mention you and fresh story ideas✓ Included in every plan (Beta)
Why each opportunity fits you, and the angle to take✓ Included in every plan (Beta)
Questions when a fact is missing, with answers kept as approved facts✓ Included in every plan (Beta)
A weekly plan and same-day alerts, once you switch them on✓ Included in every plan (Beta)

More features, by area

5 features

FeatureEvery plan
Story ideas from what’s happening in your business✓ Included Beta
No figure used that you haven’t approved✓ Included Beta
Releases, pitches, expert comments, award entries and more, written for you to approve✓ Included Beta
Each draft lists the facts it used and the gaps it left out✓ Included Beta
Award programmes that fit you, with deadlines, fees and what the judges look for✓ Included Beta

7 features

FeatureEvery plan
Your own media list: added, imported or found by publication✓ Included Beta
Journalists found at the publications you name✓ Included Beta
Search for journalists by beat, outlet and region✓ Included Beta
Press enquiries from your inbox, oldest first, with a reply clock✓ Included Beta
One pitch per journalist, checked before it reaches you✓ Included Beta
Approving and sending are separate steps✓ Included Beta
Opt-outs and consent checked on every contact✓ Included Beta

3 features

FeatureEvery plan
Log each piece of coverage✓ Included Beta
The link back to your website confirmed✓ Included Beta
Visits and bookings from each piece tracked✓ Included Beta

Make it yours. Let it do the legwork.

Work three ways: do it yourself, ask your AI teammate, or let them draft it and take over. A draft lands as a normal item you can edit, not a block of text to copy and paste.

The Digital PR media list in mDOS: ask who you should be pitching, by local, trade and national press
1
MAKE IT YOURS

Your list, your figures

Build your own media list, and no figure is used in a story until you’ve approved it.

A coverage placement tracked in mDOS Digital PR, with its link check and what it earned
2
IT DOES THE LEGWORK

Stories found, coverage tracked

Story ideas come from what’s happening in your business, and each piece of coverage is tracked through to visits and bookings.

Nadia, your AI teammate
3
YOUR AI TEAM

Nadia drafts it, you take over

Do it yourself: write releases and pitch journalists yourself.

Ask Nadia: Nadia finds the story and drafts the release and the pitch.

Or take over the draft: it lands as a press release draft you edit and approve, sent as a separate step.

What the AI team sent back for a demo hotel’s Christmas parties brief: a nurture email, social posts with generated pictures and a landing page with an enquiry form

FREE · NO ACCOUNT · NO CARD

Try the AI agents free (Beta)

Give it a simple brief and the AI team builds a campaign, emailed to you with a read-only link. The picture shows what came back for a demo hotel’s brief.

  • Sienna, Marco, Rosa and 6 more desks
    Strategy, emails, social posts, a landing page and ads, checked for brand and compliance

What it replaces

A costly journalist list, a contacts spreadsheet and coverage you can’t measure.

Media databases

Muck Rack, Cision and Prowly charge a yearly fee for journalists you may never pitch. Here you find the people who cover businesses like yours.

Ad-hoc PR support

A few agency press releases a year add up. You get opportunities and drafts every week, and decide what goes out.

Guessing what coverage is worth

Coverage is linked to visits and bookings, so you can see which stories paid off.

YOUR AI TEAM, ON PR

Like a press officer who never misses a story

Switch it on and it works around the clock. Nothing goes out without your approval.

A weekly plan (Beta)

On the day you choose, it looks for openings and leaves a plan in your notifications: the best opportunities, awards closing soon and open questions.

Same-day alerts (Beta)

When a story or a journalist’s request is a chance to comment today, it tells you in time.

Coverage digest

Summarises your coverage, the links and visits it brought, and how often AI assistants mention you.

Set up by real people, supported by AI. An mDOS Expert Partner helps you check your first brief and media list, and the AI team drafts the copy for you to approve.

Switch at your own pace

Working with a PR agency or a media database? Keep them while contracts run out. We bring your contacts and past coverage across.

How switching works

Three things no one else brings together

A press release is only as good as the story. mDOS finds the stories in your own business, AI agents draft them for you to approve and our team helps you set it up. Digital PR is in Beta.

mDOS Visitor Intent: a company visiting the website scored Hot 94, with its visits and pages viewed, under the intent filters

World-leading software

It learns your business, watches the news, journalist requests and awards, and keeps every release, pitch, entry and piece of coverage in one place.

See the software →
Four members of the mDOS AI team: Quinn (data, reporting and insight), Ivy (copywriting and content), Priya (reviews and reputation) and Theo (paid media)

Tireless AI agents

AI agents leave a weekly plan of the best openings, alert you the same day a journalist wants a comment and draft the release or pitch for you to approve.

Meet the AI agents →
The Mr Digital team walking together across a footbridge

Real experts driving it

An mDOS Expert Partner helps you check your first brief and media list, and partner marketers can turn the coverage you earn into posts and emails.

Meet the people →
WORKS WITH YOUR TOOLS

Keep the tools that work for you. Replace the ones that don't.

Happy with your current website platform? Connect it. Want one less bill? Build on mDOS instead.

Keep it. We connect to the systems you already rely on, so data flows into one place.
Or replace it. Switch over when you're ready, one system at a time. It's all included in mDOS.
See all integrations
WEBSITE PLATFORMS
WordPressLive
WebflowBeta
FramerBeta
ShopifyBeta
SEARCH AND ANALYTICS
Search ConsoleLive
Google AnalyticsLive

Support from a real marketing team

mDOS is built and operated by MDOS AI LTD. When you message or phone us, real Marketing Experts answer, on every plan, led by our Founding Partner Agency, Mr Digital. Here are five ways we help you get results.

Chat with our marketing experts

Message us from any screen in mDOS. The people who answer are marketers from our partner agencies, not a call centre.

  • Live chat on every plan, from the Chat button on every page, and you can phone us when you need to
  • Answered by marketing experts from our partner agencies, the same people who run marketing for clients
  • Ask about the software or your marketing: setup, campaigns and results
  • AI support for quick answers whenever you need one

Included in every plan

Book a call

The mDOS Chat panel on the Your mDOS team room: a hotel asks for help planning an email and social push for Sunday lunch, and a strategist from the mDOS team replies

Questions about digital PR

You build your own list. Add or import the journalists you know, or search for journalists by what they cover and where, and add the ones you want.
No. Every pitch and draft waits for your approval, and approving and sending are separate steps.
From the news, requests from journalists, articles that mention you, award programmes and what’s already happening in your business. Each one says why it fits you.
It asks you a question instead of guessing. Anything it still can’t confirm is left out of the draft and listed as a gap.
Yes. Each piece is logged, the link back to your site is checked, and the visits and bookings it brought are tracked.
Often, yes. Local press, awards and links from good websites help people and search engines find you, and most single sites have more stories than they realise.

Included in every plan

Digital PR comes with everything else in mDOS, from your website to your customer records, at one price per site. No per-user fees.