Three questions it answers
What worked, what it cost and where people dropped off.
Click to revenue
Which channel brought in the booking or sale.
- Every booking and order traced to its source
- Email, text, social, ads, search and website
- Credit to the last thing clicked
- Revenue, not just clicks and likes
Compare us with: Ruler Analytics · Dreamdata
Included with marketing results
From the first click to money in the bank.
Click to revenue
Follows a customer from the ad or email they clicked to the booking or order they paid for, so you see revenue, not just clicks.
Every channel together
Email, text, social, paid ads, search and website results, side by side in one place instead of six logins.
Spend against return
Ad spend from Google, Meta, LinkedIn, TikTok and Microsoft next to the revenue it brought in, campaign by campaign.
Funnel reports
See where people drop off between visiting, enquiring and booking, so you know which step to fix first.
Tracking that holds up
Bookings and orders are sent back to Google, Meta and LinkedIn from our servers, with consent, so ad platforms learn from real sales.
Scheduled reports
Send a results report to your inbox, or to your owners, every week or every month, without building it each time.
Every feature, in detail
Everything below comes with every plan, at one price per site, with no add-ons or per-user fees. Open each area underneath for the rest.
More features, by area
4 features
| Feature | Every plan |
|---|---|
| Funnel reports with the drop-off at each step | ✓ Included |
| Sales sent back to ad platforms from our servers, with consent | ✓ Included |
| Reports emailed weekly or monthly | ✓ Included |
| Secure read-only links for owners | ✓ Included |
5 features
| Feature | Every plan |
|---|---|
| Save your own report layouts | ✓ Included |
| A/B test results with the statistics | ✓ Included |
| Filter reports by any Google Analytics or ad dimension | ✓ Included |
| Unusual changes in your figures flagged automatically | ✓ Included |
| An ROI model with on-track, stable and drift badges | ✓ Included |
1 feature
| Feature | Every plan |
|---|---|
| Decide what counts as a conversion for each channel | ✓ Included |
Make it yours. Let it do the legwork.
Shape it to how you work, and let it handle the routine for you.

Your idea of intent
Choose which clicks count as booking intent, and move, resize and rename report sections.

Spend matched to return
Ad spend sits next to the revenue it brought in, campaign by campaign.

Analytics in one place
Web analytics in mDOS, with no separate reporting tool.
What marketing results replaces
One report instead of five logins.
Reporting tools
Supermetrics, AgencyAnalytics or Looker Studio dashboards stitched together by hand, and fixed again every time something changes.
Attribution software
Tools like Ruler Analytics or Dreamdata, paid for just to connect clicks to revenue.
Agency reports
Monthly agency reports that show clicks and likes, but not bookings or sales. Here every channel is judged on money.
YOUR AI TEAM, ON RESULTS
It explains what changed and why
It works around the clock once you switch it on. Nothing goes out without your approval.
Explains your dashboards
Explains the numbers on any dashboard in plain words, including what moved and what’s behind it.
Weekly progress
Reports progress against your marketing goals in the weekly AI team meeting, with the figures to back it up.
Next steps you approve
Suggests what to do more of and what to stop, for you to approve before anything changes.
Set up by real people, supported by AI. An mDOS Expert Partner connects your ad accounts and tracking and checks the numbers line up, and the AI team explains them once you switch it on.
Switch at your own pace
Keep your current reporting tools while their contracts run out, and connect one channel at a time. We bring your customer history across and agree a tailored switching plan with you.
Three things no one else brings together
Knowing what works is half of marketing. mDOS adds AI agents that explain the results, and marketers who act on them.

World-leading software
What every channel and campaign cost and what it brought back, from the first click to the paid booking or order.

Tireless AI agents
AI agents explain what moved on any dashboard, report progress in the weekly AI team meeting and suggest what to do more of, for you to approve.

Real experts driving it
An mDOS Expert Partner connects your ad accounts and tracking and checks the numbers line up, and our marketers use them to plan your next month.
Keep the tools that work for you. Replace the ones that don't.
Sell online already? Keep your shop and email tools, and bring the customer data, campaigns and reporting into one place.
Support from a real marketing team
mDOS is built and operated by MDOS AI LTD. When you message or phone us, real Marketing Experts answer, on every plan, led by our Founding Partner Agency, Mr Digital. Here are five ways we help you get results.
Chat with our marketing experts
Message us from any screen in mDOS. The people who answer are marketers from our partner agencies, not a call centre.
- Live chat on every plan, from the Chat button on every page, and you can phone us when you need to
- Answered by marketing experts from our partner agencies, the same people who run marketing for clients
- Ask about the software or your marketing: setup, campaigns and results
- AI support for quick answers whenever you need one
Included in every plan
