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Know which marketing actually makes you money.

Every booking, order and enquiry is tracked back to where it came from. Your ad platforms get accurate results, sent with consent, so they can find you more customers like them.

Track it, then trust it

Accurate data in, clear answers out.

Results your ad platforms can see

Send bookings, orders and leads straight from our servers, so fewer go missing.

  • Server-side tracking for Meta, Google Ads, GA4 and LinkedIn
  • Consent respected, personal details hashed
  • One place to see which tags fire where
  • A health page that shows when tracking goes quiet

Compare us with: Stape · Elevar

Included with tracking and attribution

Set up once, trusted every day.

Server-side tracking

Bookings, orders and leads sent to Meta, Google Ads, GA4 and LinkedIn from our servers, not only the browser.

Consent built in

Tracking follows each visitor’s consent choice, and personal details are hashed before they’re sent.

Every booking counted

Bookings, orders, vouchers and enquiries made in mDOS are tracked without extra tags.

Tag control

One view of which pixels and tags fire on which pages and sites.

Revenue by channel

See what each channel and campaign earned against what it cost.

Tracking health

A health page shows when tracking stops recording, so your reports stay honest.

Every feature, in detail

Everything below comes with every plan, at one price per site, with no add-ons or per-user fees. Open each area underneath for the rest.

Every plan
Tracking
Server-side tracking to Meta, Google and LinkedIn✓ Included in every plan
Tracking that follows each visitor’s consent choice✓ Included in every plan
Email addresses and phone numbers hashed before they’re sent✓ Included in every plan
Campaign tags and ad clicks captured on every visit✓ Included in every plan
Bookings made in mDOS sent to your ad platforms with no extra tags✓ Included in every plan
Attribution
Bookings and orders credited to the campaign that brought them✓ Included in every plan
Ad spend against the revenue it brought in✓ Included in every plan
Funnel reports that show where people drop out✓ Included in every plan
Results by site, brand or the whole group✓ Included in every plan
Connection health for every ad and analytics account✓ Included in every plan

More features, by area

10 features

FeatureEvery plan
Every sale sent to your ad platforms through one route, so none are missed✓ Included
The same sale from browser and server never counted twice✓ Included
Branded short links for social posts, with campaign tags underneath✓ Included
Memorable vanity links✓ Included
Reports on how each short link performs over time✓ Included
Outreach clicks matched to later visits✓ Included
A tracking health check on screen✓ Included
Your own click domain for outreach links✓ Included
Segments sent to Meta, Google and LinkedIn as custom audiences✓ Included
People who withdraw consent removed from ad audiences✓ Included

1 feature

FeatureEvery plan
A failed send to an ad platform retried from a queue✓ Included

1 feature

FeatureEvery plan
A short-link click followed to its landing page, with no personal data✓ Included

Make it yours. Let it do the legwork.

Shape it to how you work, and let it handle the routine for you.

Marketing attribution in mDOS, filtered to one venue for the last 30 days against the previous period
1
MAKE IT YOURS

Results at every level

See results for one site, a brand or the whole group.

The cookie consent check in mDOS: visitors are only tracked after they say yes, with the share who accepted
2
IT DOES THE LEGWORK

Consent and hashing built in

Every event follows the visitor’s consent choice and personal details are hashed before they leave, with no extra tags to set up.

Tracking settings in mDOS: Google stack, Meta and LinkedIn tags, server-side conversions and cookie consent
3
BUILT IN

Sent from our servers

Server-side tracking to Meta, Google and LinkedIn, so sales still reach your ad platforms.

What it replaces

No separate tracking service, and no guessing which channel worked.

Stape and Elevar

Server-side tracking is built in, so you don’t pay for a separate tracking service.

Ruler and Dreamdata

Revenue attribution comes from your own bookings and sales, not a bolt-on tool.

Tag manager guesswork

No more hunting through tag containers to see what fires where.

YOUR AI TEAM, ON YOUR NUMBERS

It checks your tracking adds up

It works around the clock once you switch it on. Nothing goes out without your approval.

Tracking health audit

Checks your analytics and tracking are still recording properly, so reports can be trusted.

Source tag tidy-up

Finds bookings with no source, or one source spelt several ways, so your reports add up.

Month-end return

Adds up what each channel earned against what the ads cost, and says where money worked hardest.

Set up by real people, supported by AI. An mDOS Expert Partner sets up your tracking and consent with you and is a call away, while the AI team checks it keeps recording and flags anything for you to review.

Switch at your own pace

Run mDOS tracking alongside your current tags while their contracts run out, then switch them off when you trust the numbers. We bring your campaign sources across and agree a tailored switching plan with you.

How switching works

Three things no one else brings together

Tracking is only useful if you can trust it. mDOS gives you the tracking, AI agents that check it keeps working, and experts who set it up properly.

mDOS Visitor Intent: a company visiting the website scored Hot 94, with its visits and pages viewed, under the intent filters

World-leading software

Every booking, order and enquiry tracked back to where it came from, with accurate results sent to your ad platforms, with consent.

See the software →
Four members of the mDOS AI team: Quinn (data, reporting and insight), Ivy (copywriting and content), Priya (reviews and reputation) and Theo (paid media)

Tireless AI agents

AI agents check your tracking is still recording, tidy up missing or messy source tags and add up what each channel earned against what it cost each month.

Meet the AI agents →
The Mr Digital team walking together across a footbridge

Real experts driving it

An mDOS Expert Partner sets up your tracking and consent with you, checks the numbers line up and is a call away when a tag or a channel changes.

Meet the people →
WORKS WITH YOUR TOOLS

Keep the tools that work for you. Replace the ones that don't.

Sell online already? Keep your shop and email tools, and bring the customer data, campaigns and reporting into one place.

Keep it. We connect to the systems you already rely on, so data flows into one place.
Or replace it. Switch over when you're ready, one system at a time. It's all included in mDOS.
See all integrations
SHOP
ShopifyBeta
EMAIL
MailchimpLive
KlaviyoBeta
PAYMENTS
StripeLive
ADS AND ANALYTICS
Google AdsLive
Meta AdsLive
Google AnalyticsLive

Support from a real marketing team

mDOS is built and operated by MDOS AI LTD. When you message or phone us, real Marketing Experts answer, on every plan, led by our Founding Partner Agency, Mr Digital. Here are five ways we help you get results.

Chat with our marketing experts

Message us from any screen in mDOS. The people who answer are marketers from our partner agencies, not a call centre.

  • Live chat on every plan, from the Chat button on every page, and you can phone us when you need to
  • Answered by marketing experts from our partner agencies, the same people who run marketing for clients
  • Ask about the software or your marketing: setup, campaigns and results
  • AI support for quick answers whenever you need one

Included in every plan

Book a call

The mDOS Chat panel on the Your mDOS team room: a hotel asks for help planning an email and social push for Sunday lunch, and a strategist from the mDOS team replies

Questions about tracking and attribution

Meta, Google Ads, Google Analytics 4 and LinkedIn receive bookings, orders and leads from our servers.
Tracking follows each visitor’s consent choice, and personal details such as email addresses are hashed before they’re sent.
Attribution is last-touch: the booking or order is credited to the last campaign the customer came through.
No. Bookings and orders made in mDOS are tracked automatically, and our team helps you connect your ad accounts.
Yes. You can run both while you check the numbers match, then remove what you no longer need.

Included in every plan

Tracking and attribution come with everything else in mDOS, at one price per site. No per-user fees.